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Monday, January 07, 2008

Legend Silicon Enters Global Market for Digital Television

Legend Silicon Enters Global Market for Digital Television

Co-Inventor of GB20600-2006 Standard Provides Semiconductor ICs for Fixed and Mobile Digital TV in China

FREMONT, Calif., Jan. 7 /PRNewswire/ -- Legend Silicon Corporation, a leading technology company delivering semiconductor solutions for terrestrial digital TV (DTV), today announced that it has entered the global market for digital television with commercially deployed silicon solutions for fixed and mobile digital TV in China. The company is a co-inventor of the innovative technology that is at the core of the China Digital Television Terrestrial Broadcasting (DTTB) System Standard (GB20600-2006), and was a driving force in establishing the standard.

"Eight years of research, chip development and close work with the China standards body has paid off," said Dr. Lin Yang, co-founder, chairman of the board and chief technology officer of Legend Silicon. "We have collaborated with broadcasters, broadcast equipment makers and consumer electronics manufacturers to ensure a smooth migration to digital television in advance of the 2008 Beijing Olympics. Not only does our advanced technology meet the needs of terrestrial solutions, like televisions and set-top boxes (STBs), it also provides solutions for bringing digital broadcast television content to mobile devices."

Legend Silicon's products are designed for digital terrestrial reception of high definition and standard definition television, as well as other multimedia-based services. The company has secured design wins with nearly every major TV and set-top-box manufacturer in the world and its products are being designed into a variety of mobile devices. Legend Silicon's product portfolio includes:

Mobile Applications

-- LGS-8GA6 -- a highly integrated single chip demodulator fully
compliant with the GB20600-2006 standard. It integrates Legend
Silicon's demodulator, Analog Devices, Inc.'s silicon tuner, and
memory for the time de-interleaver in a System-In-Package (SIP).
The LGS-8GA6 is targeted for mobile devices such as mobile phones
and portable media players that have tight space-constrained and
low-power requirements.
-- LGS-8GS6 -- a highly integrated single chip demodulator fully
compliant with the GB20600-2006 standard. It integrates Legend
Silicon's demodulator, Sharp Corporation's silicon tuner, and memory
for the time de-interleaver in a SIP. The LGS-8GS6 is targeted for
mobile devices that have stringent low-power and space-constrained
requirements.


Portable Applications

-- LGS-8GL5 -- a single chip demodulator fully compliant with the
GB20600-2006 standard. It features an integrated analog-to-digital
converter (ADC), fully integrated memory for the time de-interleaver
and is available in a 144 ball-grid-array (BGA). The LGS-8GL5 can be
used with low power, small footprint silicon tuners in portable
applications.


Fixed Applications

-- LGS-8G42 -- a GB20600-2006-compliant single chip demodulator. This
low power chip features an integrated ADC and is targeted for iDTV
and STB applications.
-- LGS-8922 -- a single chip DMB-TH demodulator. The LGS-8922 is
designed as a cost-effective solution for STBs and automobile
receivers in markets such as Hong Kong where DMB-TH meets the
broadcasting requirements. DMB-TH is a subset of the GB20600-2006
standard.


"With about 380 million households, China is a huge market for televisions. Further expanding the potential market, the notion of what constitutes a television set is changing as TV receivers are being built into PCs, cell phones, cars, and other systems," said Joseph Byrne, a senior analyst at The Linley Group and author of A Guide to Mobile TV Chips. "GB20600-2006 is one of the few standards in the world that comprehends both fixed and mobile applications, and Legend Silicon is the leading vendor providing solutions for both types of application."

About Legend Silicon

Legend Silicon Corporation is a fabless semiconductor company that develops technology and application specific semiconductor products (ASSP) for digital broadcasting and broadband transmission. The company's products enable broadband transmission and reception with bandwidth utilization and resilient signal reception. Legend Silicon's products are designed for usage in television sets (high definition and standard definition), set top boxes, portable media players (PMPs), video-enabled cell phones and wireless network interface adapters for PCs. Legend Silicon is headquartered in Fremont, California, and has operations in Shanghai and Beijing, China, where it also maintains a joint DTV Research Center with Tsinghua University in Beijing. To learn more about Legend Silicon, visit http://legendsilicon.com/.


First Call Analyst:
FCMN Contact:


Source: Legend Silicon Corporation

CONTACT: Susan Lehman of Rockpoint Public Relations, +1-510-832-6006,
susan@rockpointpr.com, for Legend Silicon Corporation; or Ben Runyan of Legend
Silicon Corporation, +1-510-656-9888, ext. 112, brunyan@legendsilicon.com

Web site:

http://legendsilicon.com/


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