Legend Silicon Advances Mobile TV in China

Legend Silicon Advances Mobile TV in China

Integrated Single-Chip Solution Combines Legend Silicon's Innovative Technology and Analog Devices RF Tuner Technology to Speed Development of New Mobile Digital TV Devices

FREMONT, Calif., Jan. 7 /PRNewswire/ -- Legend Silicon Corporation, a leading technology company delivering semiconductor solutions for terrestrial digital TV (DTV), today announced a single-chip solution for the China Digital Television Terrestrial Broadcasting (DTTB) System Standard (GB20600-2006). The chip combines Legend's innovative digital TV demodulator technology, which is at the core of GB20600-2006, and Analog Devices, Inc. (ADI) silicon tuner technology.

This highly integrated single chip is targeted to speed development of mobile television devices such as portable media players (PMPs), handheld TVs and mobile phones for the markets in China. The chip will enable manufacturers to design mobile devices to receive the same free-to-air TV programming that the consumers view on digital TVs in their homes. The demand for consumer mobile and portable digital television devices in China is expected to grow dramatically in anticipation of the 2008 Beijing Olympics.

"This solution combines Legend Silicon's vast experience with digital TV in China through its extensive work on the GB20600-2006 standard and ADI's silicon tuner expertise," said Lin Yang, co-founder, chairman and chief technology officer at Legend Silicon. "Terrestrial digital television broadcasts using the GB20600-2006 standard throughout China are creating a perfect market environment for the consumer adoption of mobile TVs based on Legend Silicon's advanced technology. This new chip will enable consumer electronics manufacturers to quickly bring new mobile TV products to market."

The chip -- LGS-8GA6 -- integrates Legend's GB20600-2006 demodulator, a silicon tuner from ADI and a time de-interleaver memory into a small System-In-Package (SIP) 64 ball grid array (BGA). The LGS-8GA6 is specifically designed to meet the stringent low-power and space-constrained requirements of mobile devices.

Subscribers for mobile services in China are expected to reach 520 million in 2007, up more than 60 million from the previous year, according to China's Ministry of Information Industry (MII), making China the world's largest mobile phone market. More than 15.5 million smart phones were sold in China in 2006, and the total shipments were expected to reach 20 million by the end of 2007, according to Jiang Lifeng, a senior analyst at CCID Consulting, a leading IT market researcher in China. This growth, combined with the upcoming 2008 Beijing Olympic Games, opens the doors to a tremendous opportunity for new mobile devices capable of supporting free-to-air mobile television applications.

For the GB20600-2006 standard, Legend Silicon has co-invented and developed the underlying technology and worked closely with officials in China to establish the GB20600 standard. The company was the first to develop a commercial GB20600 digital TV semiconductor solution which is now designed into almost all major brands of digital TVs and set-top boxes. The mandatory GB20600 standard not only supports high-definition broadcasts for the fixed TV, but is also designed to deliver standard-definition television to mobile devices. Legend Silicon's solutions are designed for delivering high-quality digital television to both traditional televisions and mobile devices in high-definition.

"We have a long history of working with Legend Silicon on digital television solutions for the consumer markets in China through our joint development facility in Shanghai, China," said Dave Robertson, product line director, High Speed Signal Processing, Analog Devices. "We are further strengthening our relationship with Legend Silicon by jointly developing new mobile solutions, and this product launch is one of the fruits of our labor."

Samples of the integrated chipset are available now. For more information, please visit http://www.legendsilicon.com/.

About Legend Silicon

Legend Silicon Corporation is a fabless semiconductor company that develops technology and application specific semiconductor products (ASSP) for digital broadcasting and broadband transmission. The company's products enable broadband transmission and reception with bandwidth utilization and resilient signal reception. Legend Silicon's products are designed for usage in television sets (high definition and standard definition), set top boxes, portable media players (PMPs), video-enabled cell phones and wireless network interface adapters for PCs. Legend Silicon is headquartered in Fremont, California, and has operations in Shanghai and Beijing, China, where it also maintains a joint DTV Research Center with Tsinghua University in Beijing. To learn more about Legend Silicon, visit http://www.legendsilicon.com/.

About the Legend Silicon/Analog Devices Joint Laboratory

Collaborating to combine Legend Silicon's demodulator technology with ADI's low-power RF tuners, engineers in the Legend Silicon/Analog Devices joint design laboratory are developing reference designs for China's emerging mobile TV market. The design lab, which is located in Shanghai, provides complete front-end solutions, from the antenna through the tuner to the demodulator to the MPEG2 TS interface. These solutions allow Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs) to quickly equip their mobile terminal products -- including portable media players, PDAs, laptop PCs, automotive displays and smart phones -- to receive terrestrial digital TV broadcasts. The lab also supports complete system designs developed in collaboration with customers.

First Call Analyst:
FCMN Contact:

Source: Legend Silicon Corporation

CONTACT: Susan Lehman of Rockpoint Public Relations, +1-510-832-6006,
susan@rockpointpr.com, for Legend Silicon Corporation; or Ben Runyan of Legend
Silicon Corporation, +1-510-656-9888, ext. 112, brunyan@legendsilicon.com

Web site:

http://www.legendsilicon.com/

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