Beck's, Pandora Join Forces With Beer, Music Area at International CES in Las Vegas

Beck's, Pandora Join Forces With Beer, Music Area at International CES in Las Vegas

ST. LOUIS, Jan. 7 /PRNewswire-FirstCall/ -- Beck's beer and Pandora (http://www.pandora.com/) have joined forces for this year's International Consumer Electronics Show (CES) in Las Vegas with a bar and music area where adults can savor their favorite German pilsner while enjoying great music.

The Beck's and Pandora hospitality area, which will be located in the concierge center and is open to attendees 21 and older, will feature a happy hour from 3 to 6 p.m. today through Wednesday. Laptops in the hospitality area will be tuned to Pandora's personalized music service. Pandora representatives will be on hand to walk listeners and members of the media through the music service, which allows them to create up to 100 personal radio stations and refine them by providing feedback via the Pandora radio tuner.

Pandora also will be featuring a live game show today through Thursday in which CES attendees will answer music trivia questions and compete for prizes. The game show is a sneak preview of the new Musicmania video series that will premiere on Pandora in the spring. The games will be hosted by Kevin Seal, host of Pandora Presents..., a series of original videos and audio shows on Pandora (http://www.pandora.com/show).

Golden in color, Beck's is a classic German pilsner with a robust, distinctive full-bodied taste, a fresh "hoppy" bouquet and a rich, full head. Brewed in Bremen, Germany, Beck's is made in accordance with the "Reinheitsgebot," the German Purity Law of 1516. It is brewed using only top grade barley, hand-selected hops, fresh glacier water and Beck's exclusive strain of yeast that's been cultured and cultivated for generations. Beck's is imported and distributed in the United States by Anheuser-Busch, Inc. The site can be found at http://www.becksbeer.com/.

Pandora is a personalized radio service, available anytime and anywhere on the PC, in the home and on mobile devices. Pandora is based on the Music Genome Project, which began in 2000 and is the most thorough analysis of music ever undertaken. Each composition in this massive collection, which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, Latin and Classical, is analyzed by one of more than 50 trained musicians, and assessed against up to 400 distinct musical attributes (encompassing melody, harmony, rhythm, etc.) to capture its unique musical identity.

Pandora uses this information to build playlists based on musical similarity. By simply entering a favorite song or artist, a listener is instantly launched into a personalized listening experience, full of new discovery as Pandora explores their favorite part of the music universe. Listeners can create up to 100 of these personal radio stations and refine them by providing feedback via the Pandora radio tuner. Additionally, listeners can create profiles, search for other listeners in the Pandora community who have similar musical tastes, and find stations built by other listeners, using artist and song names as well as genre and mood search terms. The music analyst team works daily to keep the Music Genome Project updated with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles.

First Call Analyst:
FCMN Contact:

Source: Anheuser-Busch Communications

CONTACT: Stacey Thomson of Anheuser-Busch Communications,
+1-314-577-0733, Stacey.thomson@anheuser-busch.com; or Michele Husak of
Pandora, +1-510-451-4100, ext. 419, Michele@pandora.com

Web site:

http://www.anheuser-busch.com/
http://www.becksbeer.com/
http://www.pandora.com/

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