Naomi Judd and Prilosec OTC(R) Roll for Three at the Third Annual Prilosec OTC Bunco Championship in Las Vegas

Naomi Judd and Prilosec OTC(R) Roll for Three at the Third Annual Prilosec OTC Bunco Championship in Las Vegas

Charity Challenge Helps Raise Money For Breast Cancer Research

CINCINNATI, Jan. 7 /PRNewswire-FirstCall/ -- The "key number" is three and for a third year in a row Prilosec OTC, the number one selling over-the-counter heartburn medicine*, is hosting the wildest Bunco party ever. More than 2,000 women from around the country are heading to Caesars Palace Las Vegas for the Prilosec OTC Bunco Championship to compete for the title of "Bunco Champion." This year, country legend Naomi Judd is throwing down with Bunco ladies for a weekend dedicated to dice rolling, a $50,000 grand prize and a charitable cause -- breast cancer.

Bunco, a dice game based solely on luck, is favored by women as an alternative to "poker night" and makes a great "Girl's Night In." The game is now rolling across the nation and players everywhere are throwing dice and hosting Bunco parties with their teams.

Before the Championship die are thrown, Bunco teams will have the opportunity to participate in the Bunco Charity Challenge, an online event to help raise money for breast cancer. The top fundraisers will be sent to Vegas to compete and have dinner with Naomi Judd.

Charity Challenge for Breast Cancer -- Win Dinner with Naomi Judd

Over the past two years, the Prilosec OTC Bunco Championship events and partnerships have helped raise more than $300,000 to support breast cancer research. To continue the effort, Prilosec OTC has pledged to raise money for breast cancer research and is encouraging women across the nation to do the same. P&G will donate 100 percent of donations received from the Bunco Charity Challenge, and 100 percent of proceeds received from Bunco Championship t-shirt sales to The Breast Cancer Research Foundation(R) (BCRF). BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide. For more information about BCRF, visit http://www.bcrfcure.org/.

"Players traditionally use Bunco parties to talk with friends about health concerns and support important causes like breast cancer. I'm looking forward to spending a weekend with players from across the country at what's going to be the greatest Bunco party I've ever been to," said Naomi Judd, country music singer and songwriter. "In order to join me, players can sign up online at Buncocentral.com and also register for the Bunco Charity Challenge. The top fundraising group will win a trip to compete at the Prilosec OTC Bunco Championship and have dinner with me."

Prilosec OTC Bunco Championship

The 3rd Annual Prilosec OTC Bunco Championship will take place from March 7-9 at Caesars Palace Las Vegas, and on January 3, 2008, teams can log online and register to play in this year's tournament. Naomi Judd will be on-site to crown the next Prilosec OTC Bunco Champion.

"We found that twice as many frequent heartburn sufferers play Bunco regularly compared to the general population," said Karen Klei, Brand Manager of Prilosec OTC. "We know women talk about health issues when they get together, so this has been a great way to educate them about how they can avoid frequent heartburn and encourage people to support breast cancer research!"

For more information on registration for the Prilosec OTC Bunco Championship and Bunco Charity Challenge, visit http://www.buncocentral.com/.

About Bunco

While it is a new and growing trend in the United States, Bunco is almost 200 years old. It's gaining in popularity -- in fact, more than 17 million women in the United States have played Bunco and more than 7 million play regularly. Per rules, players take turns trying to make three dice turn up as the "key number," or ones in the first round of play, twos in the second and so on. Rolling three of a kind is a "Bunco."

Visit http://www.buncocentral.com/ to get Bunco rules, entertaining tips and heartburn-friendly recipes for any Bunco party.

About PRILOSEC OTC

PRILOSEC OTC is the #1 Doctor recommended acid reducer+ and Pharmacist recommended OTC Heartburn medicine++, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market. For more information about PRILOSEC OTC, visit http://www.prilosecotc.com/.

PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. P&G has one of the strongest portfolios of quality, leadership brands in consumer health and wellness, including Actonel(R), Align(R), Always(R), Asacol(R), Crest(R), Enablex(R), Metamucil(R), Oral-B(R), Pepto-Bismol(R), Prilosec OTC(R), Scope(R), Tampax(R), and Vicks(R), in addition to its trusted consumer brands, including Ariel(R), Braun(R), Bounty(R), Charmin(R), Dawn(R), Downy(R), Duracell(R), Folgers(R), Gillette(R), Head & Shoulders(R), Iams(R), Lenor(R), Mach3(R), Olay(R), Pantene(R), Pampers(R), Pringles(R), Tide(R), Wella(R), and Whisper(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About The Breast Cancer Research Foundation(R) (BCRF)

The Breast Cancer Research Foundation is an independent 501 (c) (3) not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health.

* Based on dollar sales. ACNielsen FD+ dollar share of heartburn
(12/28/03 -- 2/17/07).
+ Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation
Audit (April 2004-June 2007, Acid Reducer Category). Data on file.
++ Pharmacy Times, OTC Supplement, June 2007

First Call Analyst:
FCMN Contact: Tanya.Robertson@mslpr.com

Source: Procter & Gamble

CONTACT: Barbara Miller of P&G Health Sciences Institute,
+1-513-622-4350; or Meghan McGurkin of Manning Selvage & Lee, +1-212-468-4016,
for Prilosec

Web site:

http://www.buncocentral.com/
http://www.prilosecotc.com/
http://www.pg.com/

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