Guinness World Records(TM) Secures Prime Time Special With NBC

Guinness World Records(TM) Secures Prime Time Special With NBC

LONDON, January 24/PRNewswire/ --

- With Photo

Guinness World Records TV has secured a two hour live prime time show on
NBC, due to air on January 27, 2008 at 9:00 PM (EST). Produced by Endemol
subsidiary True Entertainment, this one-off special entitled Guinness World
Records Live: Top 100 will feature a countdown of the 100 greatest Guinness
World Records in history, including some of the most memorable and wacky
records ever attempted, such as Longest Fingernails (24 feet, 7.8 inches),
Longest Freefall Parachute Jump (80,380 feet) and the Most Time Spent in
Space (803 days, 9 hours and 39 minutes) to name a few.

The two hour show will culminate at Universal City, Los Angeles with a
LIVE stunt, the LONGEST MOTORCYCLE TUNNEL OF FIRE. Performed live for the
first time on US television, expert stunt rider Clint Ewing, will attempt to
break the current record of 178 ft 10.4 set in China last year...while being
lit on fire himself! Watch history in the making as Guinness World Records
will be on hand to certify the attempt.

Popular UK television personality, Fearne Cotton, (Top of the
Pops, Live 8, Eurovision Song Contest, The Xtra Factor, Brit Awards) will
host this record breaking countdown as she takes the viewers through GUINNESS
WORLD RECORDS LIVE: TOP 100!

Rob Molloy, Director of Television at Guinness World Records,
said "This commission with one of America's biggest networks shows the huge
appeal of working with the Guinness World Records brand on TV. The
versatility of our content means it can be tailored for almost any channel
and audience and we hope success with this show will lead to more
collaborations between us and NBC in 2008."

Guinness World Records TV will be exhibiting at NATPE 2008
(booth 715) where they are looking to secure other original commissions all
over the globe.

About Guinness World Records TV

Guinness World Records TV (GWR TV) produces primetime factual
entertainment TV programmes in partnership with broadcasters or producers.
Developing TV formats in a variety of genres which are flexible and
custom-made for each client, it offers access to its entire TV archive of
more than 400 hours of broadcast programming and the information featured in
the Guinness World Records book.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For further information please contact Amarilis Espinoza at
+44(0)20-78914516 or press@guinnessworldrecords.com.

Source: Guinness World Records

For further information please contact Amarilis Espinoza at +44(0)20-78914516 or press@guinnessworldrecords.com.

-------
Profile: intent