Gallaudet University Applauds Pepsi's Upcoming Super Bowl Ad

Gallaudet University Applauds Pepsi's Upcoming Super Bowl Ad

Silent TV Spot Features Deaf Pepsi Employees and American Sign Language

WASHINGTON, Jan. 29 /PRNewswire-USNewswire/ -- The following can be attributed to Gallaudet University's President, Robert Davila:

"On behalf of the nation's premier University for the deaf and hard of hearing, I applaud Pepsi for its inclusive approach and addressing deaf issues in such a creative way. The Pepsi commercial airing on Super Bowl Sunday depicts deaf people as they are in the real world, which is to say they are no different than anyone else. What a fantastic way to break down barriers and feature American Sign Language in such a high-profile manner.

It was Pepsi employees with ties to the deaf community that thought up the ad and ultimately starred in it. Gallaudet's mission is to prepare our students for life beyond our campus gates and this ad reminds the world what we at Gallaudet already know -- deaf people have much to offer the world, their talents and abilities have no limits.

The fact the Pepsi ad in American Sign Language is running on Super Bowl Sunday means even more to Gallaudet University, because the modern football huddle was invented here, more than 100 years ago. That's when Gallaudet quarterback Paul Hubbard had his team form a circle on the field so opposing players couldn't read his hand signals.

As people all across America watch TV on Super Bowl Sunday, Gallaudet students in particular will be watching for this silent, yet powerful ad. This humorous ad can help raise awareness about the deaf community and break down stereotypes by promoting positive imagery to millions of TV viewers around the globe. It can also make clear we know how to tell a good joke!"

Gallaudet University is the world leader in liberal education and career development for deaf and hard-of-hearing undergraduate students. The University enjoys an international reputation for the outstanding graduate programs it provides deaf, hard-of-hearing, and hearing students, as well as for the quality of the research it conducts on the history, language, culture, and other topics related to deaf people.

Gallaudet Interview Requests: Richard Lytle, +1-240-481-0307
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Source: Gallaudet University

CONTACT: Richard Lytle of Gallaudet University, +1-240-481-0307

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