Consumer Reports to Release National Poll on Awareness of Digital TV Transition

Consumer Reports to Release National Poll on Awareness of Digital TV Transition

With the transition to digital television just over a year away, a national poll by Consumer Reports found widespread confusion among consumers about the transition and the options available to keep analog sets working after February 17, 2009.

The poll found consumers have many misconceptions, including thinking all sets will need a conversion box to function or thinking all analog sets will no longer work and should be thrown away.

The survey results will be released Wednesday, January 30, 2008 at 1 p.m. along with policy suggestions to improve consumer education efforts.

WHAT: Release of poll results about digital television transition awareness by telephonic press conference

WHEN: Wednesday, January 30, 2008--1 p.m. Eastern

CALL-IN INFORMARTION: call 888-323-9689 passcode: CONSUMER

WHO:
Chris Murray, Senior Counsel, Consumers Union
Joel Kelsey, Policy Advocate, Consumers Union

Consumers Union, nonprofit publisher of Consumer Reports magazine, will continue to educate consumers on the digital transition with magazine articles, PSAs, an informational website, and other education materials to help consumers prepare for the 2009 deadline.

To join the conference, call 888-323-9689, passcode: Consumer

CONTACT: Jennifer Fuson of the Consumers Union, +1-202-462-6262.

/PRNewswire-USNewswire - Jan. 29/

First Call Analyst:
FCMN Contact:

Source: Consumers Union

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