Tasty Baking Company Announces Ten Finalists in Its 'Search for the 2nd Verse' Jingle Contest

Tasty Baking Company Announces Ten Finalists in Its 'Search for the 2nd Verse' Jingle Contest

Tastykake, in conjunction with Peter Nero and The Philly Pops(R), has narrowed the field in its search for the next line of this classic tune; winning verse to be unveiled during Holiday Pops! concert.

PHILADELPHIA, Dec. 7 /PRNewswire/ -- Tasty Baking Company today unveiled the names of the ten finalists in its "Search for the 2nd Verse" jingle contest. The competition, through which Tasty seeks to find a catchy line to follow the beloved first verse of the company's famous advertising jingle, "Nobody bakes a cake as tasty as a Tastykake," launched November 8, 2007 in conjunction with Tastykake's sponsorship of Peter Nero and The Philly Pops'(R) Holiday Pops! Series. Open to anyone aged 18 and under, the "Search for the 2nd Verse" received over 400 entries in the three weeks that lyric submissions were accepted. Contest entries were then judged by a panel comprised of representatives from Tasty Baking Company and Peter Nero and The Philly Pops(R) and the following individuals have been selected as the ten finalists (in no particular order):

1. Matthew Dummeldinger, Upper Moreland Middle School
2. Eric W. Johanson, Knapp Elementary School
3. Steven Jordan, Girard College
4. Kyle Kirk, Pitman High School
5. Michael C. Schwenger, Norwood-Fontbonne Academy
6. Emily Talluto, St. Agnes School
7. Annelise Zitzer, Gwynedd Mercy Academy
8. Molly, Pitman High School
9. Jillian, Mast Community Charter School
10. Wil, Lower Moreland High School

The Grand Prize Winner will be announced Wednesday, December 12th. The winning verse will be debuted live by Peter Nero and the Philly Pops(R) at the Holiday Pops! performance at The Kimmel Center on Saturday, December 15, 2007. The winner's school music program will receive a $2500 donation from Tastykake as well as tickets to the Kimmel Center on December 15, 2007 to see Peter Nero and the Philly Pops(R).

A First and Second Prize Winner will also be named in the "Search for the 2nd Verse." Tastykake will make a $1000 donation and a $500 donation, respectively, to those individuals' school music programs. The First and Second Prize Winners will also receive tickets to The Kimmel Center on December 15, 2007 to see Peter Nero and The Philly Pops(R).

"We are excited to bring back our classic jingle and introduce an updated version to a new generation of Tastykake lovers," said Jon Silvon, Marketing Director of Tasty Baking Company. "More, we are proud to be able to contribute to local music programs and promote the importance of music in the lives of students. Everyone at Tastykake looks forward to December 15th and the live debut of the 2nd verse by Peter Nero and The Philly Pops(R)."

To learn more about Tasty Baking Company and to read the official contest rules for the "Search for the 2nd Verse", please visit http://www.tastykake.com/.

ABOUT TASTY BAKING COMPANY

Tasty Baking Company (NASDAQ:TSTY), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit http://www.tastykake.com/. In addition, consumers can send Tastykake products throughout the United States from the Company's website or by calling 1-800-33-TASTY.

ABOUT PETER NERO AND THE PHILLY POPS

Peter Nero and the Philly Pops was founded in 1979 under conductor, composer, and master pianist Peter Nero. One of America's premier pops orchestras, the POPS perform styles ranging from great classics to jazz improvisation, big band to Broadway hits, ragtime to rock 'n' roll. In 2007 Peter Nero and the Philly Pops present ten Holiday Pops! performances between December 9 and December 23. For more information, please visit http://www.phillypops.org/.

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FCMN Contact:

Source: Tasty Baking Company

CONTACT: Jon Silvon of Tasty Baking Company, +1-215-221-8728,
jon.silvon@tastykake.com; or Kat McAndrew of FCF Schmidt Public Relations for
Tasty Baking Company, +1-484-362-1431, kmcandrew@fcfschmidtpr.com

Web site:

http://www.tastykake.com/
http://www.phillypops.org/

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