Sony Pictures Releasing International Commits to Arts Alliance Media's European Digital Cinema Rollout

Sony Pictures Releasing International Commits to Arts Alliance Media's European Digital Cinema Rollout

LONDON, December 6/PRNewswire/ --

- Additional Digital Cinema Rollout Agreement Signed

In a further vote of confidence for digital cinema in Europe,
Sony Pictures Releasing International ("Sony Pictures") and Arts Alliance
Media ("AAM"), one of Europe's leading providers of digital film distribution
services, have reached a non-exclusive long-term agreement for digital cinema
deployment. Under the agreement, Sony Pictures has committed to supply its
films to certain European countries in digital format to AAM-deployed
DCI-compliant digital cinema screens (if booked as a release screen), as well
as to make financial contributions in order to promote digital cinema (a new
and higher quality delivery format).

In June 2007, AAM signed Europe's first long term digital
cinema deployment agreements with Twentieth Century Fox and Universal
Pictures International for the conversion of close to 7000 screens over the
next few years, and most recently Paramount Pictures International also
independently committed to support AAM's digital rollout in Europe.
Furthermore, in November 2007, the first European cinema chain, CGR Cinemas
in France, signed up with AAM to convert 100% of its 400 screens to digital.
AAM is in active negotiations for further deployment agreements with other
Hollywood studios, as well as European distributors and exhibitors and
announcements are expected shortly.

Commenting on the announcement, Mark Zucker, President of
Distribution for Sony Pictures Releasing International, said, "Arts Alliance
Media's plan to roll out digital cinema in Europe has been embraced by the
industry, and the winners are the moviegoers across Europe who will enjoy a
state-of-the-art, higher quality theatrical experience. Through this
conversion process, audiences will get to see motion pictures the way
filmmakers intended, with beautiful, clear images and pitch perfect sound.
Digital cinema is a true revolution in motion picture exhibition and we're
proud to be a part of it."

Howard Kiedaisch, AAM' s Chief Executive Officer said, "This
is a significant show of support for a widespread digital cinema rollout
across Europe, and we greatly appreciate all the hard work Sony Pictures has
put into reaching this agreement."

Fiona Deans, AAM's Director of Digital Cinema added, "We are
thrilled to be working with Sony Pictures to deploy digital cinema across
Europe and see this announcement as a further sign to exhibitors that
distributors are fully committed to this rollout."

AAM completed the UK Film Council digital cinema rollout of
240 screens on April 30th, 2007, known as the Digital Screen Network. The
company is also participating in two digital cinema trials in Europe, one in
the UK at the Odeon Surrey Quays multiplex, since February 2007, and the
other in Norway, in various cinemas across the country, since April 2006. To
date, AAM's in-house digital cinema lab has encoded over 200 digital cinema
titles and shipped over 4000 digital prints.

Notes to Editors:

About Arts Alliance Media:

Arts Alliance Media, based in London and Paris, is Europe's leading
provider of digital film distribution services, dedicated to building a
European digital network to deliver film to the cinema, to the home and
between industry players. AAM provides end-to-end digital cinema solutions
encompassing equipment selection, financing and integration, operator
training, installation and support, and content management and delivery. AAM
was founded in 2003 by Thomas C. Hoegh who serves as Chairman of the Board.
Further information can be found at http://www.artsalliancemedia.com

About Sony Pictures Entertainment:

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production and distribution; television
production and distribution; digital content creation and distribution;
worldwide channel investments; home entertainment acquisition and
distribution, operation of studio facilities; development of new
entertainment products, services and technologies; and distribution of filmed
entertainment in more than 100 countries. Sony Pictures Entertainment can be
found on the World Wide Web at http://www.sonypictures.com.

Contact Info:

Columbia TriStar Motion Picture Group
Steve Elzer
Senior Vice President, Media Relations
+1-310-244-7142
steve_elzer@spe.sony.com

Arts Alliance Media
Gemma Richardson
+44(0)7920-236299
gemma@artsalliancemedia.com

Source: Arts Alliance Media

Contact Info: Columbia TriStar Motion Picture Group, Steve Elzer, Senior Vice President, Media Relations, +1-310-244-7142, steve_elzer@spe.sony.com; Arts Alliance Media, Gemma Richardson, +44(0)7920-236299, gemma@artsalliancemedia.com

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