RTN Adds Two More Media General Affiliates

RTN Adds Two More Media General Affiliates

LITTLE ROCK, Ark., Dec. 21 /PRNewswire-FirstCall/ -- Retro Television Network (RTN), which is nationally owned and distributed by Equity Media Holdings Corporation (NASDAQ:EMDA), announced today that it has entered into agreements with Media General to bring RTN programming to Augusta, GA and Jackson, MS. The new affiliates will launch early next year on a digital stream of WJBF, the ABC affiliate in Augusta, and WJTV, the CBS affiliate in Jackson.

"We are thrilled to add two more Media General stations to be a part of RTN and provide additional programming for our viewers," said Steve Gleason, Vice President of Programming for Media General.

"Viewers in Jackson and Augusta, as part of RTN's 'Primetime All the Time' lineup, will enjoy watching James Garner in Rockford Files, Bob Crane in Hogan's Heroes, Raymond Burr in Ironside, Robert Young in Marcus Welby, M.D. and Michael Douglas in Streets of San Francisco, as well as many more hit shows," said Mark Dvornik, Executive Vice President of RTN.

"All of us at WJBF are proud to announce our partnership with RTN for our digital channel," said Bill Stewart, Vice President and General Manager of WJBF. "Through our research, we feel that RTN offers our viewers quality television programming along with our local programming, news and weather. We are all very excited to have the opportunity to offer this kind of product to our viewers."

RTN is a television network that provides each affiliate a customized feed with hit shows, in addition to local programming including news, weather and sports. RTN is specifically designed to go on a broadcast digital channel and provides local broadcasters with a way to get ratings and successfully monetize their digital spectrum.

Media General currently airs RTN on its NBC affiliate in Savannah, GA (WSAV) and its CBS affiliate in Myrtle Beach/Florence, SC (WBTW).

About Equity Media Holdings Corporation

Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and Telefutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit www.EMDAholdings.com.

Source: Equity Media Holdings Corporation

CONTACT: Mark Dvornik, +1-501-219-2400, for Equity Media Holdings
Corporation

Web site:

http://www.emdaholdings.com/

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