Outdoor Channel and Hospitality Network Form Strategic Agreement

Outdoor Channel and Hospitality Network Form Strategic Agreement

Division of Cox Communications Launches Outdoor Enthusiast Network on Pay-Per-View Basis

TEMECULA, Calif., Dec. 11 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in Outdoor TV, has formed an agreement with Hospitality Network, a product line of Cox Business Las Vegas and the leading provider of in-room guest video and data technology services to the hotel-gaming industry. Under the terms of the agreement, Outdoor Channel will be available on a pay-per-view basis to 60,000 hotel rooms in Las Vegas.

Outdoor Channel will feature the network's popular original series DockDogs and cowboy lifestyle programming in key, on-the-strip Las Vegas hospitality properties including MGM Grand, Mirage Las Vegas, Caesar's Palace, The Venetian, Hard Rock Hotel, Las Vegas Hilton, The Palms and Wynn Las Vegas. Approximately three hours of on-demand content will be available to viewers with programming refreshed quarterly.

"We chose to partner with Hospitality Network because of their proven capability to deliver exceptional service to its hospitality clientele and to build awareness and demand of Outdoor Channel in this currently untapped market segment," said Mark Romano, Vice President, Affiliate Sales-East at Outdoor Channel. "With this agreement, outdoorsmen can now experience the great outdoors -- even when they're 'big game hunting' the strip!"

"Las Vegas visitors enjoy the casino environment but have other outdoor hobbies and interests. The need for programming that captures this lifestyle has been expressed not only by our guests but by our business services department as well. Outdoor Channel's content is the key to satisfying this need," said Juergen Barbusca, spokesperson for Hospitality Network.

Hospitality Network programming is provided to more than 100 hotel partners across the country servicing more than 125,000 hotel rooms, including 16 of the 20 largest hotels in the world.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, Western lifestyle, off-road motorsports, adventure and other outdoor lifestyles. The network can be viewed on multiple platforms including high definition and video-on-demand, as well as on a dynamic new broadband web site (http://www.outdoorchannel.tv/). Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

About Cox Business Services/Hospitality Network

Cox Business Services (CBS) is a division of Atlanta-based Cox Communications, Inc., the nation's third largest cable broadband communications company. A full-service, facilities-based provider of communications solutions, Cox Business Services excels at helping businesses of all sizes generate greater efficiencies. The company offers high-speed Internet services and dedicated data and video transport services for home offices, small, medium and large-sized businesses, school districts and hospitality, government and military properties in 28 markets across the nation. For more information, visit http://www.coxbusiness.com/.

Hospitality Network (HN), a product of Cox Business Services-Las Vegas, provides state-of-the-art video-on-demand, high-definition, digital cable and interactive television services as well as wired and wireless data solutions to more than 125,000 guest rooms in the world's largest gaming hotels and resorts. Clients are located in Nevada, New Jersey, Mississippi and other areas of the U.S. HN also features iGuestbook(SM), a high-tech, in-room interactive guest resource. CBS/HN is the Official Telecommunications Infrastructure Provider of the World Series of Poker. Visit http://www.coxhn.com/.

First Call Analyst:
FCMN Contact: erica@bobgoldpr.com

Source: Outdoor Channel

CONTACT: Erica Chouinard of Bob Gold & Associates, Inc.,
+1-310-784-1040, Erica@bobgoldpr.com, for Outdoor Channel; or Juergen Barbusca
of Cox Business | Hospitality Network, +1-702-545-1004,
juergen.barbusca@cox.com

Web site:

http://www.outdoorchannel.com/
http://www.outdoorchannel.tv/
http://www.coxbusiness.com/
http://www.coxhn.com/

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