mywaves Announces 'Best of 2007' Mobile Videos

mywaves Announces 'Best of 2007' Mobile Videos

Wyclef Jean, Ripe TV, Hip Hop DJ's SkeeTV and Best of Bollywood channels top the mywaves 'mobile charts'

Akon, Beyonce, Aishwarya Rai and Britney Spears are most popular celebrity searches

SUNNYVALE, Calif., Dec. 17 /PRNewswire/ -- mywaves, the fastest-growing mobile video destination, closes its first year of service with users from 175 countries who drove an excess of 4.5 million monthly unique visits in November, nearly a four-fold increase since the company last reported traffic metrics in September. In wrapping up the year, mywaves today reports mobile viewing behavior on its service for 2007.

The mywaves channels that generated the greatest number of views worldwide featured music, comedy, and celebrity talent, particularly with a regional flair. Columbia Records' artist Wyclef Jean racked up nearly 1,000,000 views in a matter of weeks preceding his new release, Sweetest Girl. Ripe TV's mobile channels which feature comedy, cars, and runway models, garnered nearly 3,000,000 views in two months' time; and other top channels for the year were the Best of Bollywood channel with nearly 400,000 views, and Los Angeles-based DJ Skee's SkeeTV channel with over 500,000 views worldwide.

Even though mywaves users span the globe, their taste in entertainment is remarkably similar, regardless of the country from which individuals are viewing. Year-end viewing statistics are:

-- Top 5 Celebrity Search Terms: Akon, Beyonce, Aishwarya Rai, Gwen
Stefani and Britney Spears

-- Top 5 Content Genres: Music, Regional Entertainment, Sports, Comedy and
Anime.

-- Most Popular Channels by Category:
o Music: Wyclef Jean
o Celebrity: Gwen Stefani
o Regional Entertainment: South African Music and IndiaTV
o Comedy: RipeTV and Comedy Central's Behind the Scenes podcast
o Anime: Naruto
o News: CNN podcast
o Sports: Cricket.1, JordonTV and Foxxy Sports

-- Most Popular Channels by Region:
o US: Wyclef Jean, XGames, RipeTV
o UK: Wyclef Jean, Akon
o India: Bollywood Trailers, Aishwarya Rai
o South Africa: Rugby, Cricket, Gwen Stefani
o Indonesia: Naruto, RipeTV
o Europe: Akon, Britney Spears, RipeTV
o South America: Futbol, RipeTV, Wyclef Jean

"We're thrilled to have a global mobile audience of this size and at this level of engagement in just one year's time," said Rajeev Raman, founder and CEO, mywaves. "It's clear that the mobile handset is the entertainment device of choice for millions of people around the world and that video is the form of mobile entertainment that keeps people coming back for more."

About mywaves Inc.

mywaves is the fastest-growing mobile video destination for consumers, attracting over 4.5 million unique visitors monthly to its free mobile video service. Consumers can browse through nearly 400,000 channels of premium, private and user-generated videos and have their favorites automatically updated and delivered to their phones. Most users tune in to watch mywaves video weekly with average viewing times of 24 minutes per session. The service works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones, including Palm, Windows Mobile, Symbian and RIM based phones. Headquartered in Sunnyvale, CA, mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures. For more information or to sign up for mywaves, go to http://www.mywaves.com/ or from a mobile browser: http://www.mywaves.com/m.

First Call Analyst:
FCMN Contact:

Source: mywaves Inc.

CONTACT: Erica Jostedt of SutherlandGold Group, +1-415-934-9600,
mywaves@sutherlandgold.com, for mywaves

Web site: http://www.mywaves.com/
http://www.mywaves.com/m

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