Nokia Nseries Helps MTV With Climate Change Campaign by Capturing Cannes Young Advertising Creatives in Action

Nokia Nseries Helps MTV With Climate Change Campaign by Capturing Cannes Young Advertising Creatives in Action

ESPOO, Finland, December 17/PRNewswire-FirstCall/ -- During the prestigious 2007 Cannes Lions Advertising Festival, camera
crews using video-optimized Nokia N93i devices tagged along with
the Young Creative Film Competitors on their 48 hour mission to shoot a 30
second commercial, also using the Nokia N93i, for MTV SWITCH, a new campaign
from MTV Networks International designed to educate and encourage alternative
options to help save the planet. This marks the first time such extensive
access has ever been granted to a camera crew during the two year history of
the Cannes Lions Advertising festival.

Recognizing the unique opportunity to capture aspiring young creatives in
action and aid in the education of environmental issues, Nokia Nseries
recorded the trials and tribulations of the 20 teams representing 20
countries in their race for first place. With 40 hours of content filmed on
the Nokia N93i, the footage was edited into an exclusive behind the scenes
documentary, "Short Film Shootout: Cannes", which will be available for
broadcast on MTV's 61 TV channels across 161 countries starting on December
20, 2007.

"Nokia Nseries was thrilled to be a part of this project to arm
filmmakers with this exciting new medium of mobile video through which the
students could create commercials and the film crew could capture the
experience for all the world to see," said Tapio Hedman, Senior Vice
President, Multimedia Marketing, Nokia. "The Nokia N93i devices that were
used in this project are a perfect example of how Nokia constantly pushes the
frontiers of technology forward to provide innovative new media for everyone
to leverage as they create and share their works."

"We are extremely thankful for the generosity and creativity that Nokia
has demonstrated, as well as the talent of these young filmmakers in showing
millions of young people around the world how doing small things can make a
massive difference to the world's carbon emissions," said Bill Roedy, MTV
Networks Vice Chairman. "MTV SWITCH is harnessing the power of these creative
minds to make climate conscious behaviour an every day reality. Everyone, no
matter what age or where they live, can take simple actions to reduce their
carbon footprint."

With the release of the special behind the scenes documentary "Short Film
Shooutout: Cannes", all Young Creative Film Competitors participants were
able to contribute to this important environmental campaign. The documentary,
as well as additional content, will be available for viewing online after
December 20 on http://www.MTVswitch.org and http://www.nseries.com/cannes.

About Nokia Nseries

Nokia Nseries is a range of high performance multimedia computers that
delivers unparalleled mobile multimedia experiences by combining the latest
technologies with stylish design and ease of use. With Nokia Nseries
products, consumers can use a single device to enjoy entertainment, access
information and to capture and share pictures and videos, on the go at any
time. http://www.nseries.com

About Nokia

Nokia (NYSE:NOK) is the world leader in mobility, driving the
transformation and growth of the converging Internet and communications
industries. Nokia makes a wide range of mobile devices and provides people
with experiences in music, navigation, video, television, imaging, games and
business mobility through these devices. Nokia also provides equipment,
solutions and services for communications networks.

http://www.nokia.com

Source: Nokia Corporation

Media Enquiries: Nokia, Communications, Tel: +358-7180-34900, Email: press.office@nokia.com, Nokia Americas, Media Relations, Tel: +1-972-894-4573, Email. communication.corp@nokia.com

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