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Friday, December 07, 2007

Martha Stewart Living Omnimedia Introduces 'Kirkland Signature Martha Stewart' Prepared Food Program

Martha Stewart Living Omnimedia Introduces 'Kirkland Signature Martha Stewart' Prepared Food Program

Kirkland Signature Martha Stewart Favorite Holiday Ham Begins Shipping to Costco Wholesale Warehouses on December 10, 2007

NEW YORK, Dec. 7 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. announces that, during the week of December 10th, Kirkland Signature Martha Stewart Favorite Holiday Ham will be available at Costco Wholesale warehouses nationwide. The Kirkland Signature Martha Stewart Favorite Holiday Ham is the first in a series of food products, many of which will launch throughout 2008. Developed from MSLO's extensive library of recipes and made with high-quality, fresh ingredients, the co-branded Kirkland Signature Martha Stewart food products bring the dishes featured in MSLO's magazines, books, and television programs to the tables of Costco's members. The products will be ready to serve, heat, or use, making meals nutritious, delicious, and fun. Every item will draw upon MSLO's rich history of cooking, baking, and catering by including distinctive serving suggestions, stories behind the creation of the recipes, and helpful how-to tips.

"Holidays are a wonderful time to entertain with memorable meals. Our ham is inspired by the ham I enjoyed during my childhood, and our recipe follows the tradition of old-world butchers. Rich in flavor and fully cooked, our hams are easy to prepare and serve," said Martha Stewart, Founder of MSLO.

The Kirkland Signature Martha Stewart Favorite Holiday Hams are produced from antibiotic-free hogs. The bone-in hams are first slow cured for three to five days to enhance the natural flavors of the meat. They are then lightly smoked over applewood chips for twelve to fourteen hours. Each artisanal ham comes with simple reheating, glazing, and carving instructions, including three exclusive recipe ideas from the kitchens of Martha Stewart Living for enjoying the ham with family and friends. As with all Kirkland Signature products, the ham will retail at an exceptional value. Each ham weighs approximately 7 to 10lbs, serving ten people each.

"We are very excited to be working with Martha Stewart Living Omnimedia. Their creativity in food preparation and strict adherence to quality ingredients compliments Costco Wholesale's philosophy of quality and value," said Tim Rose, Sr. Vice President, GMM Corporate Food and Sundries for Costco Wholesale.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. It is organized into four business segments: our Publishing, Internet, and Broadcasting media platforms and our Merchandising product lines. The Publishing segment encompasses five magazines, including the company's flagship publication Martha Stewart Living, periodic special issues, and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, and more. The Broadcasting division features two television programs and a radio channel on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies.

About Costco Wholesale Corporation

Costco Wholesale Corporation ("Costco") began operations in 1983 in Seattle, Washington. The Company operates membership warehouses in a no- frills, self-service environment offering a selection of branded and private- label products. The range of merchandise categories include foods, fresh- foods, and non-foods, along with goods and services offered through its gas stations, pharmacies, food courts, optical shops, one-hour photo shops, and hearing aid centers. Net sales for fiscal year 2007, ended September 2, 2007, were $63.1 billion.

Costco currently operates 528 warehouses, including 388 in the United States and Puerto Rico, 75 in Canada, 19 in the United Kingdom, five in Korea, five in Taiwan, six in Japan, and 30 in Mexico. The Company also operates Costco Online, an electronic commerce web site, at www.costco.com and at www.costco.ca in Canada. The Company plans to open one additional new warehouse prior to the end of calendar year 2007. Costco is based in Issaquah, Washington.

First Call Analyst:
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Source: Martha Stewart Living Omnimedia, Inc.

CONTACT: Samantha Schabel, sam@smapr.com or Emily Reama, emily@smapr.com
both of Susan Magrino Agency, +1-212-957-3005, for Martha Stewart Living
Omnimedia, Inc. or Elizabeth Estroff, Martha Stewart Living Omnimedia,
+1-212-827-8281, eestroff@marthastewart.com

Web site:

http://www.costco.com/
http://www.marthastewart.com/


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