If 2008 Presidential Election Were Held now, Baby Boomers Would Have Hillary Square off Against Rudy . . . . With Hillary the Winner!

If 2008 Presidential Election Were Held now, Baby Boomers Would Have Hillary Square off Against Rudy . . . . With Hillary the Winner!

Boomers Most Concerned About Skyrocketing Gas/Oil Prices, Social Security, Health Care, State of Economy and Iraq War

NEW YORK, Dec. 20 /PRNewswire-USNewswire/ -- A new TV Land poll of American Baby Boomers shows that if the 2008 Presidential election were held today, Boomers would have Hillary Clinton face off against Rudolph Giuliani, with Hillary as the winner, capturing 53% of the vote compared to Rudy's 47%. The poll - which was conducted earlier this month - also found that several economic, social and international conflicts are the most important issues for Boomers and revealed that for nine out of ten Boomers, celebrity endorsements of candidates play no part in their decision making.

When Baby Boomers who are registered as Democrats were asked whom they would pick as their candidate, 48% opted for Hillary Clinton, 21% for Barack Obama, 11% for John Edwards, and 11% indicated they would vote for one of the Republican candidates. When Republican registered Boomers were asked, Boomers chose Rudy Giuliani (21%), then Mike Huckabee (16%), Mitt Romney (12%), John McCain (11%), and Fred Thompson (10%). Interestingly, nearly two in five Republican Boomers (18%) would vote for a candidate from the Democratic Party, with 10% choosing Hillary Clinton over all the Republican candidates. If the Presidential Election were held now, pitting Rudy Guiliani and Hillary Clinton, Boomers -- America's largest generation -- would elect Hillary Clinton consistent with the finding that 70% of Boomers agree that the country is ready for a woman to be President.

Many of the issues Boomers are bringing into the voting booth resonate with both parties, however, there are some differences. The most important issues for Democratic Boomers include Social Security (76%), Health Care (76%), Gas/Oil Prices (71%), the State of the Economy (67%), the Iraq War (67%) and Jobs (62%). Like Democrats, Republican Boomers list Gas/Oil Prices (67%) and the State of the Economy (62%) as their most important issues. However, Republican Boomers also cite issues like Homeland Security (62%) and Immigration (62%). Sixty-five percent of this generation feels that the Country is on the wrong track. More than half of Boomers feel pessimistic about the future of the Country in general as well as the future of the U.S. economy.

"78 million strong, Baby Boomers are a meaningful target" states Larry W. Jones, President, TV Land. "Savvy politicians would do well to listen to their collective voice and make sure to address the issues that are important to this generation."

A colossal 88% percent of Boomers say celebrity endorsements of candidates play no part in their decision-making. However, over one-third of those that would vote for Hillary say that Bill Clinton influences their decision. Thirty-seven percent of those that would not vote for Hillary also say that Bill Clinton influences their decision.

Methodology

From Friday, December 7th to Tuesday, December 11th, OTX surveyed 800 Boomers ages 43-61 about their thoughts and feelings surrounding the upcoming 2008 Presidential election. Interviews were conducted via the Internet by OTX (Online Testing eXchange), one of the world's leading online research firms. Respondents were randomly recruited from OTX's online sample community of more than 20 million people in the United States and 30 million people worldwide. To qualify, respondents needed to be US residents, eligible and registered to vote, and vote in at least "some" of the November general elections. Respondents could not have completed a survey about politics in the past three months and no one in their household could work in government, politics, advertising, marketing, public relations, or market research. Quotas were set to ensure a balanced representation of Boomers when compared to the US Census data from the general election of November 2004. The survey took approximately 24 minutes to complete.

About OTX (Online Testing eXchange)

OTX (Online Testing eXchange) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today - products that work to uncover deeper and more profound consumer insight. Today the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia, China, and Mexico.

About TV Land

TV Land and all related logos and titles are trademarks of Viacom International Inc.

TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including All in the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me, which joins TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as High School Reunion, She's Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full- length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

First Call Analyst:
FCMN Contact:

Source: TV Land

CONTACT: Rachel Sandler, +1-212-846-4412, Rachel.Sandler@tvland.com, or
Vanessa Reyes, +1-310-752-8081, Vanessa.Reyes@tvland.com, both of TV Land

Web site:

http://www.tvland.com/
http://www.nick-at-nite.com/

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