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Monday, December 03, 2007

Hydra Properties, LLC, Abu Dhabi Retains MAYO Communications for International Publicity of 1st Global Reality TV Show

Hydra Properties, LLC, Abu Dhabi Retains MAYO Communications for International Publicity of 1st Global Reality TV Show

MAYO will launch and provide international publicity for the first International Reality TV Show Hydra Executive. Casting on Dec. 15th.

BEVERLY HILLS, Calif., and ABU DHABI, United Arab Emirates, Dec. 3
/PRNewswire/ -- Hydra Properties LLC, one of the world's largest commercial developers has hired MAYO Communications to launch and promote Hydra Executives, the first international reality TV show involving three countries: The United Kingdom, United States and Abu Dhabi. Casting for the TV series begins Saturday, Dec. 15, 2007 at the Beverly Hilton. Show Casting Director Beverly Pomerantz has a long list of hit TV casting credits including "The Price is Right," "Family Feud,"and "Are You Smarter Than A 5th Grader?".

Beverly Hills Mayor Jimmy Delshad, who recently rolled out the red carpet at a media brunch and launch at the Beverly Hilton, said, "Beverly Hills may be the richest city in the world, but Abu Dhabi has more millionaires, and we are delighted that Hydra Properties, LLC is selecting Beverly Hills as the best city to launch and cast Hydra Executives."

At a media lunch for the reality TV show last week (Nov. 28, 2007), CEO Sulaiman Al Fahim, Hydra Properties, LLC presented Beverly Hills Mayor Delshad with a glass crystal horse made in Abu Dhabi and one of the most sacred pictorial books titled "United with Strength." Mayor Delshad removed his City of Beverly Hills lapel pin and pinned it on Al Fahim's suit as a welcome gesture. Hydra Executives reality TV show Executive Producer Ziad Batal said, "I want to talk to you mayor later about doing business in Beverly Hills and maybe even casting you in one of our upcoming shows."

The show to air in March 2008 features eight budding American and eight British entrepreneurs to be filmed in Abu Dhabi, but broadcast entirely in English on Showtime Arabia. It was created by CEO Sulaiman Al-Fahim, Hydra Properties LLC, a leading Abu Dhabi-based international real estate company and the key backer of the show. Abu Dhabi Tourism Authority and Chamber of Commerce and Industry are also sponsoring the show.

"We are inviting 16 entrepreneurs to Abu Dhabi in the United Arab Emirates to compete against each other for 15 weeks and the winner gets $1 million to start their business," said Al-Fahim. For the full story visit: http://www.mayocommunications.com/2007NewsReleases/NR-110-2007- HydraExecutivesLaunchFINAL11-28-07.htm

First Call Analyst:
FCMN Contact:


Source: MAYO Communications

CONTACT: George McQuade or Aida Mayo, +1-818-340-5300, mobile, +1-818-
618-9299, both of MAYO Communications

Web site:

http://www.mayocommunications.com/

Company News On-Call:

http://www.prnewswire.com/comp/133897.html


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