Hurray! to Terminate Agreements with Beijing TV Subsidiary

Hurray! to Terminate Agreements with Beijing TV Subsidiary

BEIJING, Dec. 14 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in artist development, music production and wireless music distribution and other wireless value-added service in China, today announced that the Company has terminated its previously announced agreements with Beijing TV Media Co., Ltd. ("BTVM") for the formation of a joint venture, and instead, the two companies will continue to cooperate in a strategic partnership to promote wireless application services for BTV programs.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

About Hurray! Holding Co., Ltd.

Hurray! is a leader in artist development, music production and offline distribution in China through its record labels Huayi Brothers Music, Freeland Music, New Run Entertainment, and Secular Bird.

Hurray! is also a leading online distributor of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through the full range of wireless value-added services platforms over mobile networks and through the internet.

The Company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: Hurray!'s ability to develop successful strategic cooperative arrangements with BTVM or any other strategic partner; continued competitive pressures in China's wireless value-added services market; changes in the policies of the mobile operators in China or the laws governing wireless value-added services; the state of Hurray!'s relationships with China's mobile operators and the risk that Hurray! may be subject to further sanctions and penalties from them in future periods; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its annual report on Form 20-F. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Christina Low F.S.
Investor Relations Officer
Tel: +86-10-84555566 x5532
Email: IR@hurray.com.cn

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO
PRN Photo Desk, 888-776-6555 or 212-782-2840

Source: Hurray! Holding Co., Ltd.

CONTACT: Christina Low F.S. of Hurray!, +86-10-84555566 x5532, or
IR@hurray.com.cn

Web site:

http://www.hurray.com/

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