ClipSyndicate Adds Video from Scripps Networks Leading Lifestyle Brands to Roster of Syndicated Content

ClipSyndicate Adds Video from Scripps Networks Leading Lifestyle Brands to Roster of Syndicated Content

ClipSyndicate to Place Robust Video Clip Inventory from Scripps brands - HGTV, Food Network, DIY Network, Fine Living and Great American County (GAC) - into Broad Viral Distribution

NEW YORK, Dec. 11 /PRNewswire/ -- ClipSyndicate(TM), a service of Critical Media's Media and Publishing Services Group, today announced an agreement to distribute video from Scripps Networks leading lifestyle brands -- including HGTV, Food Network, DIY Network, Fine Living and Great American Country (GAC) -- to the thousands of websites in ClipSyndicate's rapidly growing network.

"Partnering with ClipSyndicate provides an attractive opportunity to both expand our brands' reach and awareness as well as generate additional revenue," said Doug Hurst, SVP/GM of non-linear distribution for Scripps Networks. "Using their technology platform and Web publishing to widely distribute our popular lifestyle video will broaden our audience and introduce even more people to the quality and breadth of Scripps Networks content."

ClipSyndicate is a rapidly growing viral network for the distribution, syndication and monetization of licensed video assets consisting of thousands of registered, high quality, B2B and edutainment websites in the mid and long tail of the Internet. ClipSyndicate is organized into nearly 100 hyper-vertical ad revenue sharing networks supported by a dynamically updating and growing repository of authoritative news and information content. Scripps Networks adds its content to a rapidly growing repository of news and authoritative video clips ready-for-syndication culled from over 350 video partners including more than 250 TV network affiliates, wire video services such as AFP and AP, web only video, and cable networks such as Bloomberg TV.

"Adding Scripps Networks to our content offerings secures a strong foothold in lifestyle for our vertical networks and gives us another solid anchor brand," said Sean Morgan, CEO of Critical Media. "We continually expand our roster of premium content providers as well as the number of websites on our vertical networks to create a winning proposition for partners, consumers and advertisers alike.

"We are focused on delivering a secure, agnostic environment for providers of licensed content and brand-conscious advertisers by providing an 'inch wide, mile deep' network of content for respected vertical websites. Provider's content gets swept up into syndication via embedded clips or through our jam packed channel player that pulls content from our dynamically updating clip archives, sometimes within moments of live broadcast," continued Morgan.

About Scripps Networks

Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, FINE LIVING TV NETWORK and country music network Great American Country (GAC). Scripps is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by The E.W. Scripps Company, a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates daily and community newspapers in 17 markets, 10 broadcast TV stations, Scripps Howard News Service, United Media, Shopzilla.com and USwitch. Visit http://www.scrippsnetworks.com/ for more information.

About ClipSyndicate

ClipSyndicate is an ad-supported platform for aggregating, distributing and monetizing licensed video and audio assets in near real-time on the Web. The platform is positioned to become the definitive syndication network for video news assets, having more license agreements with more authoritative news outlets than any other online syndication platform. Viral distribution of highly monetizable Professionally Generated Media ("PGM") clips across thousands of high-quality registered websites aligns content owners and web publishers with the interests of long tail advertisers looking for brand-safe inventory online. For more information please visit ClipSyndicate.com.

About Critical Media

Critical Media Inc. is a company at the forefront of real-time broadcast media capture, search, syndication and information services. The Company provides tools and services to content consumers, providers, distributors and advertisers, leveraging its real-time broadcast capture infrastructure. Every day, Critical Media digitizes and monetizes over 10,000 hours of keyword searchable broadcast content from 4 continents. The Company is comprised of three divisions, The Information Services Group which markets Critical Mention(TM), the company's dynamic real-time business intelligence platform, utilized by 25% of the Fortune 100, The Media and Consumer Services Group which is focused on building ClipSyndicate into the world's largest repository of fully searchable authoritative video news and information, and the Broadcaster Services Group focused on providing broadcasters and other content owners with risk-free, streamlined solutions, such as its clip publishing platform, Syndicaster(TM), intended to take all complexity out of distributing and monetizing their video assets online. Critical Media was founded in 2002 under the name Critical Mention by one of the founders of Screaming Media - one of the largest text syndication companies on the Internet now owned by Dow Jones, Inc. and is headquartered in New York City. For more information please visit www.critical-media.com.

*ClipSyndicate, Critical Media Inc., Syndicaster and Critical Mention are trademarks of Critical Media Inc.

Source: Critical Media Inc.

CONTACT: Anne Andiorio of Critical Media, Media & Publishing Services
Group, Clip Syndicate, +1-212-398-1141 ext. 166, Mobile: +1-732-539-9271,
aandiorio@criticalmediainc.com

Web site:

http://www.critical-media.com/
http://www.scrippsnetworks.com/
http://clipsyndicate.com/

-------
Profile: intent