Caress(R) and Univision's Groundbreaking Novela Goes From Online to the TV Screen

Caress(R) and Univision's Groundbreaking Novela Goes From Online to the TV Screen

For the First Time Ever, Univision Brings Brand Integrated Novela that Aired Online to National TV

GREENWICH, Conn., Dec. 21 /PRNewswire/ -- Unilever, the makers of Caress(R) body washes and beauty bars and Univision, the nation's leading Spanish-language broadcast network, are bringing the network's first-ever novela to air online to the TV screen. The six-episode novela, "Mi Adorada Malena" (My Beloved Malena), which originally debuted online at Univision.com in July, was created to help launch Caress(R) Exotic Oil Infusions body washes and celebrate strong and enchanting Latinas. It was so successful with online viewers that "Mi Adorada Malena" will premiere on the Univision Television Network in a one-hour special on December 22nd at 1:00pm EST.

"As part of Unilever's commitment to reaching the Hispanic consumer, we are thrilled to be a part of a revolutionary novela that has resonated so well with online viewers and will now be brought to national television," said Rob Master, Unilever Media Director North America. "Caress encouraged women to unleash their mysterious sides through passion and romance with this novela and the nationally televised broadcast is the perfect way to extend the excitement even further."

"Mi Adorada Malena" incorporates the drama, intrigue and romance typical of the genre, while also introducing Caress Exotic Oil Infusions body wash as a key element to the plot. The drama focuses on "Malena Ferreira", a strong, beautiful and exotic woman who is also a famous Caress Exotic Oil Infusions spokesmodel. Rising star Cynthia Olavarria, former Miss Puerto Rico and Miss Universe 2005(R) first runner-up, made her novela debut as the female lead. Julian Gil and Bernie Paz complete the suspenseful love triangle. Gil is "Cristobal Carvajal" and "Mateo," Malena's secret admirer who takes on a dangerous job that impacts the outcome of the story. Paz plays "Leonardo Del Castillo," Malena's fiancee and a prominent psychiatrist who has a secret to hide.

The novela was truly interactive and allowed viewers to interact with the episodes, characters and the Caress brand like never before. For the first time ever in Univision's novela history, viewers were able to vote on one of two alternate endings and choose what they thought was the best fate for the lead character. Other exciting elements included free sample giveaways of the popular Caress Exotic Oil Infusions body washes and a weekly sweepstakes with a grand-prize three-day trip to NYC to see a performance by Latin music sensation Anais.

"'Mi Adorada Malena' is proof of our continued commitment to leveraging all our assets for our advertising partners," said David Lawenda, President of Advertising Sales, Univision Communications Inc. "We are excited to continue to work with Unilever in finding new ways to connect with our audiences."

About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.

Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

About Caress(R)

Caress(R), the beauty brand known for products that leave skin silky soft and smooth, offers an exceptional variety of moisturizing beauty bars and body washes that embrace the playful side of beauty. A global Unilever brand and trusted name for more than 30 years, Caress(R) is the No. 2 beauty bar in the market and known for its original bar, Daily Silk. Caress is available in food, drug, mass outlet, club and value stores nationwide. For more information, please visit http://www.caressskin.com/.

About Unilever

Unilever (NYSE:UL)(NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico - generating nearly $10 billion in sales in 2006. For more information, visit www.unileverusa.com.

CONTACT: Buffy Hersly Stacie Bright
Weber Shandwick Unilever
212-445-8133 203-625-1130
bhersly@webershandwick.comstacie.bright@unilever.com

Source: Caress

CONTACT: Buffy Hersly, Weber Shandwick, +1-212-445-8133,
bhersly@webershandwick.com; Stacie Bright, Unilever, +1-203-625-1130
stacie.bright@unilever.com

Web site:

http://www.univision.com/
http://www.unileverusa.com/
http://www.caressskin.com/

-------
Profile: intent