Alcatel-Lucent, 3 Italia and RAI Join Forces for the First DVB-SH Mobile TV Trial in Italy

Alcatel-Lucent, 3 Italia and RAI Join Forces for the First DVB-SH Mobile TV Trial in Italy

First DVB-SH Broadcast Mobile TV Trial in the World Blending Mobile and Broadcast Networks

PARIS and ROME, December 14/PRNewswire-FirstCall/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU), the mobile operator 3
Italia and Italian public broadcaster RAI are launching the first trial of
Mobile TV based on the DVB-SH standard in Italy.

DVB-SH (Digital Video Broadcasting - Satellite services to Handhelds) is
an evolution of DVB-H, which is providing higher spectrum efficiency and
allows integration with hybrid satellite/terrestrial networks. The trial,
based on Alcatel-Lucent's Unlimited Mobile TV solution, uses for the first
time in the world a multi-layer DVB-SH terrestrial network blending low-power
transmitters from a mobile operator and medium-power transmitters from a
broadcaster.

The trial will take place in Torino and it will be overseen by RAI
Technological Strategies Dept., Raiway SpA and RAI Research and Technology
Innovation Centre, providing their three-year-old experience in mobile-TV
field tests. Cellular sites provided by 3 Italia will allow the indoor
coverage of Torino's downtown, while broadcast towers provided by RAI and
Raiway will allow outdoor and vehicular coverage of the entire town of
Torino.

Alcatel-Lucent will provide the DVB-SH equipment, the network planning,
the network integration and the technical support required for the good
execution of the trial. Alcatel-Lucent's DVB-SH low-power repeaters will be
co-localized with the live UMTS sites of 3 Italia and connected to the UMTS
antennas.

The first phase of this trial, taking place from December 2007 to March
2008, will consist in a technology trial to validate the capability of DVB-SH
to make available a large number of high-quality mobile TV channels, in
various usage conditions. The several innovative technical characteristics of
the DVB-SH will be evaluated during this trial, which in this first phase of
the trial will be only terrestrial.

In a second phase of this trial, the broadcast signal from a satellite
will be emulated by a transmitter located in a high-altitude helicopter; in
order to study a real business situation, a sample panel of customers will be
provided with commercial DVB-SH handsets. In a longer term perspective, tests
with satellites in operation will be carried out in cooperation with a major
satellite operator.

It is expected that this trial will allow demonstrating the improved
reception quality made possible by the DVB-SH standard, thanks in particular
to improved radio performances for mobile reception (such as the time
interleaver and as the reception antenna diversity) related to the use of the
S-Band, in particular for indoor and particularly critical outdoor reception
environments.

Claudio Cappon, General Director of RAI, declared: "RAI, as part of its
public service remit, is interested to deliver to the Italian audience
high-quality mobile TV contents, based on various technologies. In this
perspective, it is our responsibility to permanently investigate new
technologies, such as DVB-SH, in order to optimize the cost-efficiency of our
broadcast services distribution to a constantly growing audience."

Olivier Coste, Chairman of Alcatel-Lucent's mobile broadcast activities
declared: "For the first time in the industry, a broadcast mobile TV trial
will showcase a network capable to satisfy the service needs of both mobile
operators and broadcasters, spanning indoor, outdoor and in-car mobile TV
usage. We are particularly excited by this unique partnership with 3 Italia
and RAI that will allow us to demonstrate the advantages for the Italian
audience of Alcatel-Lucent's Unlimited Mobile TV solution based on the DVB-SH
standard."

The S-Band spectrum (2.17-2.20 GHz) is available throughout Europe and
can be used to deploy across the whole continent mobile satellite services
such as Mobile TV. On February 14, 2007, the European Commission issued a
Decision on the harmonized use of this spectrum at the EU level, and on
August 22, 2007, the Commission adopted a proposal to select systems for
mobile satellite services. If adopted by the European Parliament and the EU
Council, this new selection mechanism will allow, from 2009, the deployment
of innovative services such as Mobile TV based on DVB-SH.

About 3 Italia

3 Italia, the Hutchison Whampoa Group's Mobile Media Company,
won a UMTS license in Italy in 2000, commenced offering its services in 2003
and is now the leader of the UMTS market in Italy - with over 7.7 million
customers - thanks to a wide offer of multimedia, video communication and
internet services, in addition to entertainment, music, information, cinema,
sport and Mobile TV. In June 2006 3 Italia launched the first Digital Mobile
TV based on DVB-H technology in the world, establishing itself on the
cutting-edge of third generation mobile technology (3G) development by
launching in April 2006 the first HSDPA (High Speed Downlink Packet Access)
commercial offer in Italy and implementing HSUPA (High Speed Uplink Packet
Access) to access broadband in mobility with data transmission speeds of up
to 7.2 Mbps in download and 1.4 Mbps in upload. In June 2007, 3 Italia
launched X-Series, the first all-inclusive offer that extends several of the
core applications and features of the broadband Internet to third generation
mobile handsets: Instant Messaging, e-mail, browsing, Web searching,
shopping, VoIP and photosharing directly on the videophone. For more
information visit http://www.tre.it, http://www.la3tv.it or
http://www.3xseries.it.

3 Italia Press Contact
Gian Marco Litrico
Tel: + 39-02-4458-1
gianmarco.litrico@h3g.it

About RAI

RAI is the Italian public broadcaster. RAI operates TV
(analogue and DTT), radio and Internet. RAI's Technological Strategies Dept
is in charge of addressing strategic technological issues for RAI. RAI Centre
for Research and Technology Innovation is in charge for research and
development and participate to international working groups for the
standardization of new digital platforms (DVB-S2, DVB-T2, DVB-H, SH and NGH),
in strict relationship with other research centers (BBC, IRT -ARD, SSR, ZDF-
and NHK). RAI Centre for Research and Technology Innovation has followed
Mobile TV over DVB-H from the beginning in 2004, participating to National
and European Projects targeted to this technology and contributing to
standardization. The ongoing trial includes live DVB-H transmissions on the
area of Torino. Currently active demonstrators concern thematic services
automatic creation, focused on Regional News and User Generated Contents,
vehicular DVB-H applications and interaction on Wi-Fi and UMTS networks. For
more information visit http://www.rai.it .

Alcatel-Lucent Press Contacts

Regine Coqueran
Tel: + 33(0)1-40-76-49-24
regine.coqueran@alcatel-lucent.com

Stephane Lapeyrade
Tel: + 33(0)1-40-76-12-74
stephane.lapeyrade@alctel-lucent.com

Alcatel-Lucent Investor Relations

Scott Ashby
Tel: + 33(0)1-040-76-29-90
scott.ashby@alcatel-lucent.com

Maria Alcon
Tel: + 33(0)1-40-76-15-17
maria.alcon@alcatel-lucent.com

John DeBono
Tel: +1-908-582-7793
debono@alcatel-lucent.com

Tony Lucido
Tel: + 33(0)1-40-76-49-80
alucido@alcatel-lucent.com

Don Sweeney
Tel: + 1-908-582-6153
dsweeney@alcatel-lucent.com

Source: Alcatel-Lucent

Alcatel-Lucent Press Contacts: Regine Coqueran, Tel: + 33(0)1-40-76-49-24 , regine.coqueran@alcatel-lucent.com; Stephane Lapeyrade, Tel: +33(0)1-40-76-12-74, stephane.lapeyrade@alctel-lucent.com; Alcatel-Lucent Investor Relations: Scott Ashby, Tel: +33(0)1-040-76-29-90, scott.ashby@alcatel-lucent.com; Maria Alcon, Tel: +33(0)1-40-76-15-17, maria.alcon@alcatel-lucent.com; John DeBono, Tel: +1-908-582-7793, debono@alcatel-lucent.com; Tony Lucido, Tel: +33(0)1-40-76-49-80, alucido@alcatel-lucent.com; Don Sweeney, Tel: + 1-908-582-6153, dsweeney@alcatel-lucent.com; 3 Italia Press Contact: Gian Marco Litrico, Tel: +39-02-4458-1, gianmarco.litrico@h3g.it

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