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International Entertainment News

Friday, November 09, 2007

The Sopranos(TM) is the Gaming Industry's Next Big 'Hit'

The Sopranos(TM) is the Gaming Industry's Next Big 'Hit'

Mandalay Bay, Silverton, Las Vegas Hilton, Luxor Las Vegas, Club Fortune First Casinos to Welcome The Sopranos(TM) to Their Family; Games Going Live Today

LAS VEGAS, Nov. 9 /PRNewswire/ -- It's the gaming industry's next big "hit."

Aristocrat Technologies proudly announces a new "family" of stepper titles, The Sopranos(TM). One of television's most watched and beloved series, "The Sopranos" joins Aristocrat Technologies' family of proven performers with a new game that will provide the ultimate player experience.

The Sopranos is Aristocrat's new 3-level mystery-style linked progressive featuring new games based on the hit television series. This exciting product line is being launched on Aristocrat's all-new MAVStepper cabinet. The cabinet includes enhanced reel speeds, superior lighting and an LCD top box, all in the familiar footprint of the MAV500 cabinet. Engaging LCD graphics and signage branded with The Sopranos completes this fully integrated package.

"We are in a unique position because our shows have a lot of life to them," said James Costos, VP Licensing and Retail for HBO. "Through our product extension and partnerships with companies like Aristocrat Technologies, we are satisfying both those consumers who are already fans of the show, and those who are experiencing it for the first time in a new way."

"Aristocrat is very excited to be partnering with HBO to bring the popular TV show The Sopranos to the gaming industry," said Tim Parrott, President of Aristocrat Technologies, Inc. "We are confident that the recognition of The Sopranos brand, coupled with Aristocrat's superior game play, will provide the ultimate game play experience."

The first casinos to join The Sopranos "family" are Mandalay Bay, Silverton, Club Fortune, Las Vegas Hilton, and Luxor Las Vegas, where players can get in on the action today. Next in line are the Monte Carlo (November 14), Las Vegas Club (November 20), Palms (November 26), Orleans (November 28).

Players at each of these casinos will be constantly entertained by The Sopranos clips, music, animations, and character images and graphics sequences. Excitement is increased with three mystery-style jackpot levels and bonus features.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services -- HBO and Cinemax -- to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally, HBO's branded television networks along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

(C) 2007 Home Box Office, Inc. All Rights Reserved. The Sopranos and HBO are trademarks of Home Box Office, Inc.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited , a leading global provider of gaming solutions that consistently outperform the competition. The Company is licensed by over two hundred regulators and its products and services are available in over ninety countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines, interactive video terminal systems, electronic tables, and casino management systems. For further information visit the company's website at http://www.aristocratgaming.com/.

Contact:
Paul Speirs, Steinbeck Communications
(702) 413-4278, paulspeirs@cox.net

First Call Analyst:
FCMN Contact:


Source: Aristocrat Technologies Inc.

CONTACT: Paul Speirs of Steinbeck Communications, +1-702-413-4278,
paulspeirs@cox.net, for Aristocrat Technologies Inc.

Web site:

http://www.aristocratgaming.com/


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