WSB-TV, Channel 2 Shows Atlanta How to Beat the Traffic(R)

WSB-TV, Channel 2 Shows Atlanta How to Beat the Traffic(R)

WSB-TV debuts 3-D on-air traffic reports to assist Atlanta's challenged commuters

ATLANTA, and CAMPBELL, Calif., Nov. 9 /PRNewswire/ -- With over 1.7 million drivers on the road at peak times, Atlanta has some of the most notoriously congested traffic conditions in the country. WSB-TV is helping Atlanta drivers with innovative Triple Team Traffic coverage using its new Beat the Traffic(R) reporting system. WSB is using Beat the Traffic's patented technology to create animated 3-D traffic maps showing real-time traffic speeds, incidents and travel times during Channel 2 Action News traffic segments and, coming soon, live streaming 24/7 on http://www.wsbtv.com/.

WSB-TV viewers are the first in Atlanta to view these unique, up-to-the-minute traffic reports to better plan their commute and travel. Brilliant, high-definition maps, icons and real-time traffic speeds provide a high-impact overview of regional road conditions, while allowing reporters to "fly" into traffic hotspots or highlight late-breaking traffic news.

"Atlanta drivers face one of the toughest commutes in the nation. It affects our quality of life and costs the region over $2 billion per year," notes WSB-TV News Director, Marian Pittman. "WSB-TV is the leading news station in the nation's 8th largest TV market. Our viewers are always looking for reliable, innovative traffic reports that allow them to make smart decisions about when to leave home and what route to take to work.

We chose Beat the Traffic(R) because we wanted to provide a more useful, visually striking and easy to understand traffic report. Beat the Traffic delivers unique features -- like 3D, high-definition animated maps and landmarks, up-to-the-minute traffic flows and current and forecasted travel times. It is very easy to use for our Triple Team Traffic reporters, who now have the control to tailor our report based on the latest information and news breaks."

"We are proud to help WSB-TV serve its viewers in this large and traffic-challenged market," says Andre Gueziec, President and CEO of Triangle Software, LLC, makers of the Beat the Traffic(R) software. "We are supporting WSB-TV's innovative traffic reporting with the highest-quality traffic data and a system that allows their traffic team to quickly create compelling, customized traffic reports. We are confident that Channel 2 Action News viewers will appreciate the dynamic, high-definition traffic graphics and accurate travel times, incident information and forecasts. It's exciting to see WSB-TV be the first in Atlanta to Beat the Traffic(R)."

About Beat the Traffic(R)

Based in Campbell, CA, Triangle Software LLC d.b.a. Beat the Traffic(R) offers an award-winning solution for the broadcast of vehicle traffic reports, featuring three-dimensional animated maps, information-rich on-line components, lower-third tickers and a one-of-a-kind traffic forecasting system. For more information, please visit http://www.trianglesoftware.com/, or http://www.beatthetraffic.com/.

The Beat the Traffic(R) technology is protected by U.S. Patents Nos. 6,989,765, 7,161,487 and 7,221,287 and additional patents pending.

About WSB-TV

Channel 2, WSB-TV, is a Cox Television Station and ABC Affiliate. The station commands 55% of the local news audience and leads the market in its high definition local programming efforts.

About wsbtv.com

WSB-TV's news and information website, wsbtv.com, ranks as the number one Atlanta television news website. In October, wsbtv.com attracted over 3 million unique users generating over 22 million page views.

About Cox Television

Cox Television includes 15 television stations, 3 national television sales representation firms, a television production company, and a Washington D.C. news office. Cox Television is a subsidiary of Cox Enterprises, Inc., based in Atlanta.

Triangle Software, LLC
Media Contact US:
Andre Gueziec
(408) 879-5805
media@beatthetraffic.com

WSB-TV
Media Contact:
Steve Riley
(404) 281-8629
Steve.Riley@wsbtv.com

First Call Analyst:
FCMN Contact:

Source: WSB-TV; Beat the Traffic

CONTACT: Andre Gueziec of Triangle Software, LLC, +1-408-879-5805,
media@beatthetraffic.com; or Steve Riley of WSB-TV, +1-404-281-8629,
Steve.Riley@wsbtv.com

Web site:

http://www.beatthetraffic.com/
http://wsbtv.com/

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