Puerto Rico and Lifetime Television Celebrate 'Christmas in Paradise'

Puerto Rico and Lifetime Television Celebrate 'Christmas in Paradise'

Integrated Marketing Program Features Island through Feature Film and Puerto Rico Trip Giveaway

SAN JUAN, Puerto Rico, Nov. 30 /PRNewswire/ -- The Puerto Rico Tourism Company (PRTC) and Lifetime Television will help spread the joy this holiday season with the launch of Lifetime's new film, "Christmas in Paradise" set in Puerto Rico and the "Holiday in Paradise" Sweepstakes featuring a Grand Prize trip to Puerto Rico. The winner will be announced live during the film premiere on Saturday, December 15, at 9PM (ET/PT) on Lifetime.

"Christmas in Paradise," a two-hour movie, was filmed entirely on the Island of Puerto Rico. The film, starring Charlotte Ross ("Beggars and Choosers") and Colin Ferguson ("Eureka"), is the story of two bereaved families who meet aboard a Caribbean Christmas cruise ship and end up experiencing the magic of the holidays and romance through the unique sights, customs and people of Puerto Rico. The families explore the Island, visit the Spanish fort, El Morro, shop in Old San Juan, taste traditional Puerto Rican cuisine, and partake in the celebrations and excitement of Puerto Rico during the holidays. The movie stands out from other Christmas-themed movies because it is a juxtaposition of the conventional. Snowy landscapes are replaced with sun-drenched Puerto Rican beaches and the traditional North American Santa Claus is replaced with symbols and traditions of The Three Kings.

The partnership between PRTC and Lifetime also provides a number of marketing components including online promotion, on-air promotion and an online Sweepstakes. "Our goal from the onset was to create something truly unique," said Jonathan Sandak, Director Partnerships Lifetime Networks. "Based on independent research from companies such as IAG, we know there is a lift to audience engagement when an integration is as seamless as what we have created for Puerto Rico." The intention is to provide a unique platform for our audience by exposing them to the Puerto Rico brand while promoting Lifetime's Holiday Movie. The inclusion of the online sweepstakes goes further than a standard giveaway as it promotes the island's benefits, teases the upcoming movie and drives movie tune-in as the sweepstakes winner will be announced live during the premiere.

The "Holiday in Paradise Sweepstakes" launched on November 12 and will continue through December 14. The Grand Prize winner will receive a three-day/two-night trip for two persons, including airfare, oceanfront junior suite at Gran Melia Puerto Rico (where the movie was filmed), a spa treatment, airport transfers and tours of the El Yunque rainforest and Old San Juan. To register for the Sweepstakes and to take a sneak peak of the film's out takes, visit www.mylifetime.com.

The website also features visuals of the Island and interviews with the movie's cast members.

"Puerto Rico is thrilled to work with Lifetime and be featured in their upcoming holiday film," said Terestella Gonzalez Denton, Executive Director of the Puerto Rico Tourism Company. "The film showcases the many wonderful sights and sounds and holiday traditions of our Island and helps to position Puerto Rico as an ideal vacation destination."

For travel between Puerto Rico and the United States, No Passport Is Required. For additional information about Puerto Rico, call (800) 866-7827 or visit www.GoToPuertoRico.com.

About PRTC

The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

About Lifetime

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetimeTV.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Contact: Matthew Frappier
Edelman
212.819.4802
Matthew.Frappier@edelman.com

First Call Analyst:
FCMN Contact:

Source: The Puerto Rico Tourism Company

CONTACT: Matthew Frappier of Edelman for The Puerto Rico Tourism
Company, +1-212-819-4802, Matthew.Frappier@edelman.com

Web site: http://www.gotopuertorico.com/
http://www.mylifetime.com/

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