Online Jewelry Shopping Just Got Better ... Just in Time for the Holidays!

Online Jewelry Shopping Just Got Better ... Just in Time for the Holidays!

www.jtv.com Redesign Most Comprehensive To Date

KNOXVILLE, Tenn., Nov. 12 /PRNewswire/ -- Jewelry Television(TM) (JTV) has announced their most comprehensive web site redesign in three years - just in time for the holidays.

www.jtv.com has created a new and improved online shopping experience making the 5th largest online jewelry store a top destination for online shoppers. Enhanced navigation, improved product imagery, product reviews and additional video content make it easier for customers to browse more than 40,000 products online than ever before.

"We've been listening to our customers and assessing their online shopping patterns for nearly a year in anticipation of a full scale redesign," said James Thome, Senior Vice President of E-commerce for Jewelry Television. "I can proudly say that our customers have played a very active and direct role in the redesign of JTV.com."

"The redesign is an important factor in supporting our television broadcast as well. We are incorporating real time delivery of product information presented on television to the website to provide a seamless shopping experience between the broadcast and www.jtv.com.

This is especially important during the holidays since we are committed to making shopping with Jewelry Television as convenient as possible whether you watch our broadcast, use our website, or as more and more of our customers are doing - both," says Thome.

www.jtv.com redesign features include:
* Redesigned homepage featuring new and expanded product categories, key
promotions of the day, and a content widget featuring the current item
being showcased on the television broadcast.

* New airing now page to create synergy between the broadcast and web
site. This page surfaces the previous eight (8) items on air, allows
customers to see the show programming guide as well as all items in the
previous shows, and sign up for any number of newsletters.

* Newly designed category Pages
-- A new Jewelry category page allowing easy navigation by type, price,
size, and gemstone as well as exclusive jewelry lines such as Bella
Luce(TM)
-- A new Gemstone category page giving customers a shop by color option
making it easier than ever to navigate the world of colored gemstones
-- A new Bridal shopping category featuring wedding essentials at
unbeatable prices
-- New Clearance and Auction category pages for faster navigation
-- A robust Holiday Gift Center that offers ideas and gifts by price
range.

* Improved product detail pages with
-- Larger photos and more intricate photography
-- More than 40,000 product reviews that are now integrated at the
product detail level as well as throughout the website
-- Related items that are suggested based on actual consumer behavior
data

"We want consumers to feel confident that www.jtv.com offers selection and value above and beyond the traditional brick and mortar store and many other jewelry websites - the redesign was to enable them to do just that," says Thome.

About Jewelry Television(TM)

Jewelry Television(TM) is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television(TM) airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households.

Industry experts host Jewelry Television(TM) programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television(TM) shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

Headquartered in Knoxville, Tenn., Jewelry Television(TM) acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce. Jewelry Television's revenues are approximately $530 million.

First Call Analyst:
FCMN Contact:

Source: Jewelry Television

CONTACT: Kelly Fletcher of Jewelry Television, +1-865-806-0996,
kelly.fletcher@jtv.com

Web site:

http://www.jtv.com/

-------
Profile: intent