Low-cost Platform Opens New Market Opportunities for Wi-Fi Devices

Low-cost Platform Opens New Market Opportunities for Wi-Fi Devices

CAMBRIDGE, England and CAMBRIDGE, Mass., Nov. 12 /PRNewswire/ -- Cambridge Consultants today announced that the Iona low-power Wi-Fi radio, first shown at CES in January, has been developed and launched as CSR's RadioPro Platform. Radios based on the platform will be available in shops around Christmas. With a manufacturable eBOM of just $15, this is the lowest cost Wi-Fi radio available and opens a door to a wealth of new web-enabled applications previously restricted by cost.

In addition to supporting more than 10,000 radio stations through a dedicated portal, Cambridge Consultants' design has also enabled the RadioPro to have access to the latest software, receiving upgrades automatically via its Wi-Fi connection. The design's flexible architecture also allows full customization of the user interface and menus through a dedicated software development kit (SDK).

The platform is based on two low-power chips from CSR: UniFi, CSR's single-chip Wi-Fi solution and the Multimedia Application Processor (MAP), a highly integrated chip with Cambridge Consultants' XAP processor, a DSP and a stereo codec. The low-power design of RadioPro boasts up to 25 hours of active streaming time running on a 1500mAh battery, enabling truly portable internet radio products.

"RadioPro is a breakthrough design that enables our customers to penetrate this market quickly, at lower risk and at low-cost to the consumer," said Tracy Hopkins, vice president of CSR's consumer business unit. "Cambridge Consultants' ability to help us deliver such a large development project successfully was crucial in getting to market quickly," she added.

"The combination of our creative engineering and CSR's excellence in low- cost silicon systems has delivered a platform of great versatility," said Duncan Smith, head of consumer products for Cambridge Consultants. "It has the potential to be applied not only to internet radio but also to new categories of low-cost web-enabled products and services, opening up new markets and delighting next year's consumers."

About Cambridge Consultants:

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For nearly 50 years, the company has enabled its clients to turn business opportunities into commercial successes, whether launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.

With a team of over 250 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, automotive, transport, energy and wireless communications. For more information visit: www.CambridgeConsultants.com

Cambridge Consultants is part of the Altran group of companies. Altran Technologie, which is listed on the Paris Stock Exchange (FR:003463), employs over 17,000 consultants in 20 countries around the world. In 2006 the group generated a turnover of euro 1,495.6 million. For more information visit: www.altran.com.

Source: Cambridge Consultants

CONTACT: Verity Moore, Press and Communications Officer of Cambridge
Consultants, +44 (0) 1223 392078, Verity.moore@CambridgeConsultants.com; Rob
Ashwell of EML (UK PR), +44 (0) 0208 4088000, Roba@eml.com; Roger Bridgeman of
Bridgeman Communications (US PR), +1-617-742-7270, roger@bridgeman.com

Web site:

http://www.cambridgeconsultants.com/
http://www.altran.com/

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