SheKnows Acquires Soaps.com - Leading Women's Destination Dives Further Into Deep Niche Content

SheKnows Acquires Soaps.com - Leading Women's Destination Dives Further Into Deep Niche Content

LOS ANGELES, Nov. 12 /PRNewswire/ -- SheKnows.com (http://www.sheknows.com/), one of the fastest growing online destinations for women, announced today the acquisition of Soaps.com, the second largest soap opera entertainment property on the web.

The investment advances SheKnows' market position as the authoritative source for both broad general and deep niche content on what's important in women's day-to-day lives.

Soaps.com delivers nearly 600,000 unique visitors per month with over 15 million page views. The site is the second largest soap opera entertainment property on the web, and is dedicated to being first to publish key updates of every daytime serial drama.

SheKnows delivers over 5.5 million unique visitors every month with nearly 60 million page views and provides women 25-54 a centralized destination and community built around a broad spectrum of shared interests. The presentation of general topics allows women to surf across a broad array of information and entertainment to find what they are looking for. Then, once they locate what they need or want, users can dive deeper into niche content they might not otherwise discover. This provides a platform for marketers to engage women in a genuine and relevant way.

Unlike some online distributed networks that have cropped up in the marketplace within the last year or two and merely aggregate disparate unrelated websites, SheKnows is a legitimate branded destination which owns most and manages all its sub-properties. The highly respected consumer brand was spun out of Coincide Publishing, publisher of over a dozen highly specialized women's interest magazines.

About SheKnows

SheKnows.com (http://www.sheknows.com/) is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities -- and also serves as the demographic/psychographic hub for a family of other female-centric web properties. As one of the fastest growing destinations on the web with sites like families.com, pregnancyandbaby.com, fabulousfoods.com, ichef.com, childfun.com, and soaps.com, SheKnows is currently one of the top 10 properties for women and attracts over 5.5 million unique visitors with nearly 50 mil. page views each month. Unlike online distributed networks that merely aggregate disparate unrelated websites, SheKnows is a legitimate branded destination which owns most and manages all its sub-properties. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Founded in 1999, the company is based in Los Angeles with sales offices in New York and Chicago. SheKnows is part of AtomicOnline, a diversified online media company.

CONTACT
Erica Schrag
Manager, Public Relations & Marketing
erica.schrag@atomiconline.com
310.828.0056

First Call Analyst:
FCMN Contact:

Source: SheKnows.com

CONTACT: Erica Schrag, Manager, Public Relations & Marketing,
+1-310-828-0056, erica.schrag@atomiconline.com, for SheKnows.com

Web site:

http://www.sheknows.com/

-------
Profile: intent