Nashville's Chris St. Croix Proves Being Dirty Pays Off

Nashville's Chris St. Croix Proves Being Dirty Pays Off

CHICAGO, Nov. 15 /PRNewswire/ -- Nashvillian Chris St. Croix is a dirty boy. That's fine by him since that makes him the proud winner of AXE's "The World's Dirtiest Film" nationwide contest. The film, which premieres online today at http://www.worldsdirtiestfilm.com/, is a compilation of produced scenes featuring David Spade and user-generated videos of guys and girls getting dirty, including St. Croix's winning video "Chick Fight."

"The World's Dirtiest Film" kicked off in September on "Jimmy Kimmel Live!" when AXE Shower Gel and David Spade asked filmmakers across the country to submit their own "dirty" films for a chance to make the cut into the final short-length film. While there is absolutely no nudity, there's plenty of footage that is so dirty ... that guys will beg for a shower.

St. Croix's film, "Chick Fight," plots fellow Nashvillians Jennifer Spriggs and Lindsay Pillatsch against each other after they arrive at the front door of a guy's house at the same time to deliver a birthday surprise. When the baked goods go flying, the birthday boy arrives to clean up the mess. While the film is one of several online submissions featured in the final version of "The World's Dirtiest Film," it's the only one recognized as the dirtiest, and funniest, of them all.

The reward for St. Croix's dirty work is a trip for two to Los Angeles with $5,000 spending cash in his grimy hands, plus an iMac(R) Pro with Final Cut(R) Pro editing software and a Sony(R) HD Digicam to ensure that he keeps representing Nashville filmmakers in future films.*

"AXE is known for those provocative, eye-catching ads, so as a filmmaker this was something I had to get involved in," said St. Croix. "It also provided a great excuse to make two beautiful women rub birthday cake into each other's faces. Winning the contest is just the icing on that cake."

Since moving to Nashville in 1996, Chris has worked for several of the city's video production companies. In 2003, he wrote and directed his first short film "Rocco & Vinnie" and is currently seeking distribution for the recently completed "Shattered," his first feature film project.

* iMac Pro, Final Cut Pro and Sony HD Digicam are trademarks of their
respective owners, which are not affiliated with "The World's Dirtiest
Film" promotion.

Unilever/AXE

While AXE is best known for its deodorant bodyspray, the Unilever-manufactured brand also is available in an anti-perspirant, deodorant and a shower gel. Axe is the No. 1 male Anti-Perspirant Deodorant brand in the U.S. The shower gel, launched in 2005, reached No. 1 status five months after hitting shelves. The brand's mission is to help guys get the girl with fragrances that reflect individual personality and lifestyle. AXE products are sold in North America at food, drug and mass outlets with a suggested retail price of $3.99.

COLLEGEHUMOR.COM

CollegeHumor.com was founded in a dorm room in 1999 as an online depository for all of the content that floats around collegiate computer networks. The site has since grown into a daily updated source of original web content and now boasts a loyal following of over 6 million unique readers a month and more than 200 million monthly page views. With major blue chip companies such as Ford, Universal Pictures and Procter & Gamble now advertising on the site, the release of Penguin Books' "The CollegeHumor Guide to College" and "Faking It ... How to Seem Like a Better Person Without Actually Improving Yourself," and a movie with Paramount in the works, CollegeHumor has quickly emerged as an icon of today's young adult culture.

Mollye Levy
Edelman/AXE Shower
312-233-1201
mollye.levy@edelman.com

First Call Analyst:
FCMN Contact:

Source: Unilever/AXE

CONTACT: Mollye Levy of Edelman-AXE Shower, +1-312-233-1201,
mollye.levy@edelman.com

Web site:

http://www.worldsdirtiestfilm.com/
http://www.collegehumor.com/

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