Audigier Media to Launch CALIVETV.com on November 17th

Audigier Media to Launch CALIVETV.com on November 17th

Entertainment Website to Serve as a Vehicle for Building Brand Awareness and Loyalty While Providing a Virtual Gathering Place for Premium Psychographic Consumers

LOS ANGELES, Nov. 15 /PRNewswire/ -- The "Godfather of Street Chic", Christian Audigier, through his new media division, Audigier Media, Inc. will launch CALIVETV.com, a web-based magazine on November 17th.

CALIVETV(TM) is designed to illustrate and promote the lifestyle of the brands created by Christian Audigier: Christian Audigier(TM), Ed Hardy(TM), Smet(TM) and Crystal Rock(TM). The e-zine's format will be in true Audigier fashion: Glitter, glamour, rap, and rock n'roll. Features include After Dark, a behind the scenes look at brand events, parties and celebrity videos. Fashion Talk will report the latest fashion trends in the industry, including fashion news and a look at upcoming new lines and brands from the Audigier companies. The Poop Scoop will include celebrity news and gossip. Paparazzi will track the hottest Hollywood and music industry personalities wearing the companies' latest creations. DJ Tracks will include music from top artists and Audigier fans around the world whose music complements the various Audigier brand lifestyles. Lastly, The Speak Easy will allow the visitor to interact with other Audigier brand enthusiasts, through live chat, blogs and user generated content submissions. Through this website and its original content, http://www.calivetv.com/ will be a vehicle to provide an interactive, virtual meeting space and "personal face" of the various brands for all who identify with the brands' premium and glamorous lifestyle.

Christian Audigier, CEO of Audigier Media, Inc. emphatically stated, "My clothing is not just about brands. We are all about a lifestyle ... my lifestyle! We're about dreams, achieving them, living life to the fullest, your way and on your terms. My brands mean freedom, fun and fabulous!"

The new site is also targeted toward Audigier customers with compelling psychographics. Trend setters.... people who are up-to-date with the latest fashion trends. Those who work hard by day, active sports and outdoor enthusiasts, but enjoy going out at night, from casual rock and roll to comfortable high end street wear. Visitors will be those who keep track of what is current in society and choose to be out in the world instead of reading about it.

Henry R. Mandell, President of Audigier Media observed, "Our objective is two-fold. First, we want to more fully engage both our existing customers and new customers so that they further discover and develop a greater affinity for our brands and can enjoy sharing their interests with those of like mind. Moreover, we believe we can attract the visitor who not only lives our brand lifestyles, but is open to complementary lifestyle products whose makers we will target for advertising placement." CALIVETV.com is expected to draw a large following. Audigier's existing Ed Hardy website, http://www.donedhardy.com/ currently attracts over 250,000 discrete viewers, over 1.25 million page views and over eight minutes of "stickiness" on a weekly basis.

About Audigier Media and the Audigier Companies

Audigier Media is the new media and entertainment arm of a family of apparel companies owned by Christian Audigier. Audigier Media will develop new media properties, entertainment programming, cellular phone and PC content. In less than three years, the Audigier companies, including the Ed Hardy, Christian Audigier, Smet, Crystal Rock brands, an on-line retail operation and over ten branded retail stores in the United States have grown from start-up to over $115 million in revenue. These companies are headquartered in Culver City, California. Further information may be obtained at http://www.donedhardy.com/, http://www.christianaudigier.com/ , http://www.smetshop.com/ or by contacting Carol Leffler at carol@donedhardy.com

First Call Analyst:
FCMN Contact:

Source: CALIVETV

CONTACT: Henry R. Mandell, +1-323-785-4460, ext. 415, for CALIVETV

Web site:

http://www.calivetv.com/
http://www.christianaudigier.com/

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