Name That Tune: But Can You Name the Artist?

Name That Tune: But Can You Name the Artist?

In the December edition of MarketSquare: The deconstruction of the album and what it means for artists and brands.

CHICAGO, Nov. 30 /PRNewswire/ -- Leo Burnett's December edition of MarketSquare will be broadcast at 9 am CST on Monday, December 3rd. The show can be heard live on http://www.webmasterradio.fm/ and via podcast.

Marc Landsberg, global corporate strategist at Leo Burnett and president of Arc Worldwide, moderates a discussion with:

-- Jorgen Larsen, former chairman and CEO of Universal Music International
and chairman of iLoop Mobile;
-- GLC, a hip-hop artist with a positive message who tours with Kanye
West;
-- Matt MacKelkan, an independent artist getting fame up and down the East
Coast;
-- Part-time Leo Burnett music producer Eric Sheinkop, who at 25 has
already launched his own music company, Bandit Productions.

Click on the full 60-minute program or minute-long snippets to hear insights on:

1. The deconstruction of the album
2. Why it's cool for artists to sell out
3. Radiohead: giving away the online store
4. Exposure vs. economics
5. Music on social networks

About Leo Burnett Worldwide

Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (http://www.publicisgroupe.com/), the world's fourth-largest communications company.

With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, McDonald's and Procter & Gamble. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a "pioneer on the frontier of marketing", and continues to be ranked as one of the world's top five creatively awarded networks worldwide.

MULTIMEDIA LINKS:

Leo Burnett's MarketSquare: Why It's Cool for Artists to Sell Out -- http://tinyurl.com/create.php

GLC on matching his hip-hop to the right brands -- http://media.webmasterradio.fm/episodes/audio/2007/GLC.mp3

Jorgen Larsen on the deconstruction of the album -- http://media.webmasterradio.fm/episodes/audio/2007/LARSEN.mp3

Matt MacKelcan on marketing the indie artist -- http://media.webmasterradio.fm/episodes/audio/2007/MacKELCAN 1.mp3

And what if all bands imitated Radiohead? -- http://media.webmasterradio.fm/episodes/audio/2007/RADIOHEAD.mp3

The rise of the single, the demise of the album -- http://media.webmasterradio.fm/episodes/audio/2007/SCHEINKOP.mp3

RELATED LINKS:

View in social media format: http://www.prxbuilder.com/link.aspx?p=338

First Call Analyst:
FCMN Contact:

Source: Leo Burnett Worldwide

CONTACT: Sally O'Dowd [Agency] VP, Director of Global PR Strategy of Leo
Burnett Worldwide, +1-312-220-5232, or +1-312-220-6550 [fax], or
+1-773-458-3740 [cell], sally.odowd@leoburnett.com

Web site:

http://www.leoburnett.com/

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