Coty Inc. Announces Fragrance Partnership with Modern Country Sensation and American Icon Tim McGraw

Coty Inc. Announces Fragrance Partnership with Modern Country Sensation and American Icon Tim McGraw

Fragrance Venture Marks First for Award-Winning Grammy Artist

NEW YORK, Nov. 16 /PRNewswire/ -- Coty Inc., the world's largest fragrance company, announced today the signing of actor and modern country music superstar, Tim McGraw, as Coty's latest beauty partner to develop and market his own signature fragrance.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20071116/NYF003 )

Recognized as a down-to-earth country music icon, McGraw's first and yet- to-be named fragrance will capture his rugged, stylish demeanor. Set to debut summer 2008, the fragrance will be available in stores across North America.

"Tim McGraw's authentic and spirited personality make him the ideal partner for a new fragrance," said Bernd Beetz, CEO, Coty Inc. "Just as Tim has delivered 30 number one hits and sold over 36 million albums to date, we anticipate a blockbuster fragrance for both his fans and the beauty industry. We are very excited about our latest celebrity collaboration and look forward to a successful and sustained partnership."

"Creating my own fragrance is an exciting new endeavor for me," commented McGraw. "Coty has a great creative and marketing team, one of the best in the industry and I'm looking forward to working with them."

The anticipated new men's fragrance will be widely distributed in major retailers across North America. Marketing plans for the modern country star's fragrance are currently in development.

"Tim McGraw embodies the true meaning of a man's man and, to consumers, he exemplifies attainable luxury. His bold masculinity, aspiring character and fashion consciousness make for a winning formula for success," commented Steve Mormoris, SVP Global Marketing, Coty Beauty. "His distinguished and approachable character positions him as a perfect partner for a new men's fragrance."

Financial terms of the agreement were not disclosed.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales exceeding $3.2 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra- prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Jovan, Kate Moss, Kylie Minogue, Miss Sixty, Miss Sporty, Pierre Cardin*, Rimmel, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.

For additional information about Coty Inc., please visit www.coty.com.

*European license only.

About Tim McGraw

Tim McGraw - Tim McGraw is the top artist in country music and has expanded his reach by authoring a New York Times Bestseller, ("This Is Ours: Tim McGraw and the Dancehall Doctors") and acting in critically acclaimed movies like "Friday Night Lights." Last year he established his own StyleSonic Records and StyleSonic Music Publishing Companies. He is the only modern country artist to have a single spend 10 weeks at number one on the country singles chart ("Live Like You Were Dying"), as well as a 13 week number one pop single with Nelly ("Over and Over"). He is one of the most awarded artists in country music history with multiple AMA, ACM and CMA Awards, including the penultimate "CMA Entertainer of the Year." For more information check out TimMcGraw.com

Tim McGraw is represented by Scott Siman at RPM Management and Michael Flutie at MFO, a talent brand management firm.

RPM Management - RPM Management is a Nashville based artist management Company representing Tim McGraw, StyleSonic Records and StyleSonic Music. Other clients include Julianne Hough (Dancing with the Stars) in association with Azoff Music Management, and Lance Miller (Warner Brothers Records). CEO Scott Siman is the son of country music pioneer, Si Siman, and recognized as an industry leader serving on numerous boards and trade organizations. He is past President and Chairman of the Board of the Academy of Country Music.

Michael Flutie's Office (MFO) - 212.226.7000 - Michael Flutie's Office is a talent brand management firm specializing in increasing both brand awareness and brand value for its artists and clients. MFO represents celebrities and experts in music, television, film, fashion, beauty, and lifestyle for licensing, endorsements, strategic management, and marketing opportunities. MFO currently operates as Tim McGraw's brand manager and will oversee the various Tim McGraw fashion, beauty, and lifestyle brand extensions. For additional information about MFO, please visit www.michaelflutie.com.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20071116/NYF003
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
Source: Coty Inc.

CONTACT: Susie Schoenberger, +1-202-828-8874,
Susie.schoenberger@fleishman.com, for Coty Inc.; or Michael Flutie's Office,
+1-212-226-7000, Sramsay@michaelflutie.com, for Tim McGraw

Web site:

http://www.coty.com/
http://www.timmcgraw.com/
http://www.michaelflutie.com/

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