Channel 4 Teams With Brightcove To Launch Promotional Internet Video Channels

Channel 4 Teams With Brightcove To Launch Promotional Internet Video Channels

LONDON, November 29/PRNewswire/ --

- "TV Clips" Channel First Online Property to Launch Under Company-Wide
Agreement

Brightcove, the leading Internet TV platform, today announced that it has
entered into a company-wide agreement with Channel 4 allowing the broadcaster
to incorporate video content across all of its online properties. The first
Channel 4 site to launch video content with Brightcove is its new online
promotional destination "TV Clips," featuring clips from current TV
programmes, an archive of the best moments from Channel 4's 25 years of
broadcasting, and a preview of new programming coming to Channel 4.

Recognised as one of the industry's most innovative broadcasters, Channel
4 will use the Brightcove Internet TV platform to distribute online video
clips to help drive Internet users to watch full-length programme content via
Channels 4's linear transmissions, its 4oD on demand site or by purchasing a
DVD.

With Brightcove, Channel 4 can further expand online distribution of
promotional content beyond its websites using viral sharing features such as
video link sharing, "email to a friend," as well as embeddable video that
bloggers and viewers can use to add clips to websites and popular social
networking services.

The Brightcove Internet TV platform also gives Channel 4 the option to
incorporate ad-supported video content within any online property as a means
to enable advertisers to reach new audiences and for Channel 4 to generate
additional revenue.

"Online video is a great way to extend the televisual experience beyond
conventional TV and to showcase the Channel 4 service in a totally new way to
more people", said Ian McLean, General Manager of Channel 4 New Media.
"Brightcove's online video delivery platform offers users a web-based window
into the depth and variety of our full programme offering. Not only is this a
positive way to maximise our visibility with a new audience, it also brings
us new revenue opportunities through targeted broadband video advertising."

Brightcove chairman and chief executive officer, Jeremy Allaire, said:
"Channel 4 is an industry leader with an incredible depth of innovative and
award-winning programming. We are thrilled that Brightcove has been chosen to
help expand the reach of Channel 4 content on the Web, driving viewership and
fuelling the growth of online communities around some of its most popular
shows."

Channel 4 has ongoing plans to launch further broadband video channels
with the Brightcove Internet TV platform later this year.

About Brightcove

Brightcove is an Internet TV platform that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is the market-leading Internet video partner for international
news and entertainment businesses, including A&E Television Networks, CBS
Corporation, Discovery Communications Inc., Dow Jones & Company, Inc., Fox
Entertainment Group, MTV Networks, National Geographic, The New York Times
Company, Sony BMG Music Entertainment, Warner Music Group, and
Washingtonpost.Newsweek Interactive.

In July 2007, Brightcove opened its first international office in London,
UK. Channel 4 joins a growing list of Brightcove customers based in the UK,
including British Sky Broadcasting, Emap, Guardian News & Media, Hachette
Filipacchi UK, IPC Media, Sony BMG UK, Telegraph Media Group, and UKTV.

For more information, visit http://www.brightcove.com

Source: Brightcove

Press Contacts: Stephen Orr, AxiCom (for Brightcove), tel: +44(0)20-8392-4056, e: stephen.orr@axicom.com, e2: brightcove@axicom.com; Becky Mew, Channel 4 Press Office, tel: +44(0)20-7306-3751, e: bmew@channel4.co.uk

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