Sonny's Real Pit Bar-B-Q Serves Up a Heaping Blend of Music With DMX

Sonny's Real Pit Bar-B-Q Serves Up a Heaping Blend of Music With DMX

Sensory Branding Specialists to Design Exclusive In-Store Music Programming

AUSTIN, Texas, Oct. 31 /PRNewswire/ -- Sonny's Real Pit Bar-B-Q has chosen DMX to be the provider of in-store music content in multiple locations. The specially-designed programming will be delivered as "Sonny's Radio" via DMX's ProFusion X, a state-of-the-art system that provides superior fidelity, ambience and dynamic bass boost performance.

The restaurant's new partnership with DMX is an integral part of the company's overall re-branding effort. Recently, Sonny's launched an interactive Web site featuring new creative design, music, a focus on food and a greater focus on catering services. Also included in the re-brand is a new architectural design of the restaurants, which will include a full bar and outdoor patio.

"We are excited about working with DMX to extend our re-brand though custom, in-store music," said Tony McDaniel, Director of Marketing for Sonny's Bar-B-Q. "DMX took the time to understand the direction Sonny's is moving in as well as our customers so the decision to partner with them made a lot of sense."

DMX will supply two different yet complimentary zones of music for Sonny's. In the dining area, DMX's style-centric, marketing-savvy music designers will provide a unique and pleasant music experience for both adults and kids alike. The "musical DNA" of this playlist will feature songs that reflect unpretentious, dependable and authentic sounds -- all qualities that Sonny's provides through its food offerings. Additionally, in the Sonny's sound design, actions speak louder than words, which is why DMX added songs that highlight the rhythm of the musical movement encompassing instrumentation, texture and emotion, similar to what chefs look for in a great meal.

For the bar area, Sonny's will utilize a "New Wave Flashback" theme to create an upbeat environment perfect for spending time with friends and reminiscing with fun stories about the memories sparked from hearing songs from the past that everyone knows and loves. The laid-back and relaxing atmosphere also makes Sonny's bar an ideal place to spend time after work with other professionals.

DMX works closely with businesses of all sizes to design and implement a sensory experience that creates unforgettable brands and customer experiences. DMX provides operational support enabling clients to efficiently and effectively handle system roll-outs of any size, from a single outlet to a nationwide chain.

About DMX

Recognized as an international designer of brand experiences for commercial environments, DMX uses sight, sound and science as building blocks. The company's services include music, full motion video, audio messages and environmental scents that provide brand texture for its customers and create integrated, multi-sensory environments that drive repeat business. DMX also provides music for cable television networks worldwide. For over 35 years, DMX's customers have included prominent industry leaders and represent some of the most identifiable international brands such as Polo, Nike, Pac Sun, 24 Hour Fitness, Wynn Hotel & Casino, Papyrus, American Eagle, and many others. For more information please visit us on the Web at http://www.dmx.com/.

First Call Analyst:
FCMN Contact: aburdock@echristianpr.com

Source: DMX

CONTACT: Kevin Smothers, ksmothers@echristianpr.com, or Aileen Burdock,
aburdock@echristianpr.com, both of Elizabeth Christian & Associates Public
Relations, +1-512-472-9599, for DMX

Web site:

http://www.dmx.com/

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