Friction.tv Appoints Chairman to Spearhead Global Expansion

Friction.tv Appoints Chairman to Spearhead Global Expansion

LONDON, October 31/PRNewswire/ -- Friction.tv, the cult video debating and social media website, has today
announced the appointment of ex-Goldman Sachs executive director Anthony
Moore to its Board as Non-Executive Chairman.

Mr Moore brings more than 35 years of experience in international
business, corporate finance and private banking to the Board of Friction.tv.
His appointment comes as the company continues to see rapid growth in viewer
numbers and as it plans for major international expansion.

Commenting on the appointment, Omer Shaikh, CEO and Founder of
Friction.tv, said: "Anthony brings a wealth of experience and contacts to the
business. We are a young and fast growing dot com with huge potential and so
we sought out an individual with the wisdom and experience to help us achieve
our ambition of building a truly global online debating brand."

Mr Moore said: "I am delighted to take the Chair at this exciting and
dynamic young company. I firmly believe that Friction.tv has identified a
unique niche and that it has the opportunity to build a significant and
valuable web presence. Our primary goal is to continue to drive rapid growth
in viewer numbers and to create a loyal and satisfied community of
Friction.tv watchers and users. My focus will be on maximising shareholder
value by further developing the monetisation potential of the business and on
advising the Founders on the creation of a truly global business."

Friction.tv (http://www.friction.tv) is now attracting over 100,000
unique viewers and serving up more than 500,000 page impressions to its site
on a monthly basis. Site visitors have now viewed more than 1.5 million
videos over the past three months with numbers rising rapidly quarter on
quarter. The company plans to announce a US presence in a matter of weeks and
will also make http://www.friction.tv available on the mobile platform
through its partnership with mobile software solutions company Picsel
(http://www.picsel.com).

About Anthony Moore:

Mr Moore is currently the founder and Chairman of the Executive
Supervisory Board of MCC Global N.V., a Frankfurt Stock Exchange listed
global private equity investment and advisory company. MCC Global N.V. has
taken a stake in Friction.tv.

About Friction.tv:

Friction.tv (http://www.friction.tv) is the leading independent online
platform for user generated social media content where viewers spark debate
by uploading videos of themselves commenting on issues, no matter how
controversial.

Source: Friction.tv

Laura Wood at Golden Goose PR, +44(0)207-3760070, laura@goldengoosepr.com

-------
Profile: intent