Rocketboom Joins blip.tv; Announces Sponsorship by The Sarah Silverman Program

Rocketboom Joins blip.tv; Announces Sponsorship by The Sarah Silverman Program

Sponsorship includes clickable overlay ads - a first for QuickTime video and downloadable content

NEW YORK, Sept. 24 /PRNewswire/ -- Blip.tv (http://blip.tv/), the video sharing network focused on shows, announced today that Rocketboom is joining its expanding roster of serialized Web shows. Rocketboom, the off-beat daily show, will launch on blip.tv with a sponsorship by the 2nd season of Comedy Central's The Sarah Silverman Program.

Launched in 2004 as one of the first shows of its kind, Rocketboom is a daily three-minute newscast covering technology and pop culture. It is one of the most popular video shows on the Web, attracting more than four million views a month. In joining blip.tv, Rocketboom will be featured alongside shows such as Wallstrip, The Burg, Treehugger, Alive in Baghdad and Goodnight Burbank, among others.

"We are thrilled to partner with blip.tv, which has established itself as one of the premier networks for video on the web," said Rocketboom founder Andrew Baron. "And with blip.tv taking care of a great deal of our advertising sales, at Rocketboom we can continue to focus on creating content."

Blip.tv will host videos and serve ads for Rocketboom at www.rocketboom.com,on blip.tv's destination site at http://blip.tv/, and throughout blip.tv's distribution network, including iTunes.

"Rocketboom symbolizes videoblogging and demonstrates how successful online shows can be," said Mike Hudack, co-founder and CEO of blip.tv. "We're thrilled to match them with The Sarah Silverman Program, which is reaching - through Rocketboom - a targeted audience that is a great match for Comedy Central."

Blip.tv brokered the sponsorship of Rocketboom through New York-based advertising agency Deep Focus. As part of the sponsorship, Rocketboom will run the first ever clickable overlay ads on QuickTime versions of the show, a technique pioneered by blip.tv. The ad campaign will also feature postroll videos and additional components.

"Rocketboom has long been one of the most popular video podcasts on the web and represents the unique content The Sarah Silverman Program audience appreciates and is increasingly consuming online," said Eric Druckenmiller, Media Director at Deep Focus. "This sponsorship opportunity between Rocketboom, blip.tv and The Sarah Silverman Program leverages new media platforms and technology in a manner that drives reach, engagement and overall impact for Comedy Central."

As part of its advertising program, blip.tv matches top shows with sponsors and splits all revenues with show creators 50/50.

About blip.tv

Blip.tv is the leading next-generation television network. It features the best independently produced shows on the Internet, from sitcoms to dramas to newsmagazines. Blip.tv hosts the shows, distributes them through its syndication network, and monetizes the shows, sharing all revenues with content creators. For more information about blip.tv go to http://blip.tv/.

About Rocketboom

Rocketboom is a pioneering three-minute daily videoblog focused on Internet culture and news hosted daily by Joanne Colan. With an emphasis on international arts, technology and weblog drama, Rocketboom is available on http://www.rocketboom.com/, and widely distributed through RSS.

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Source: blip.tv

CONTACT: Adam Isserlis, +1-212-843-8024, aisserlis@rubenstein.com, for
blip.tv

Web site: http://blip.tv/
http://www.rocketboom.com/

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