PointRoll Rolls Out the Red Carpet With Release of Entertainment Performance Analysis

PointRoll Rolls Out the Red Carpet With Release of Entertainment Performance Analysis

CONSHOHOCKEN, Pa., Sept. 5 /PRNewswire/ -- PointRoll, Inc., the leading developer of innovative rich media technology solutions, today announced it has released its 2007 Entertainment Performance Analysis, a comprehensive report based on findings from over 800 rich media campaigns the company has conducted for entertainment advertisers. The analysis offers best practice information about the most effective features, branding and direct response campaigns, and optimum web site placements.

Though it offers a wealth of features, rich media has become practically synonymous with video. PointRoll's proprietary analysis offers insight about the best ways to incorporate video into campaigns, ensuring optimum results with compelling creative and interactive features that convey the drama and excitement of advertisers' products. It is these powerful features that drive increased interaction rates, time spent with the brand and overall positive campaign performance.

"More and more, entertainment advertisers are starting to embrace rich media as a key vehicle for ensuring online advertising success," said Chris Saridakis, Chief Executive Officer, PointRoll. "We're excited to share the data and knowledge we've accrued over the years to inform best practices for the industry."

PointRoll Entertainment Performance Analysis: The Big Picture of Online Advertising

Delivering nearly half of all entertainment rich media ads on the web, PointRoll has created campaigns that have resulted in over 4.4 billion impressions since January 2006. It is through this volume that PointRoll is able to analyze and report conclusively on entertainment rich media performance.

Key findings include:

-- Most effective features: The entertainment industry has specific needs
that rich media advertising helps satisfy by driving brand awareness
and spurring viewers to action through engaging, interactive
experiences. The analysis includes a look at which features are proven
to be most successful at:

- Getting bodies into seats on opening weekends of theatrical releases
- Building anticipation for a DVD release
- Increasing tune in and ratings for new and returning television
series
- Creating a rush to buy the latest video game

-- Best-performing sites to run entertainment rich media campaigns:
Although it's easy to assume that entertainment ads perform best on
entertainment sites, some of the best metrics are achieved by
diversifying placements and expanding to other sites. Computing and
technology site placements perform well with regard to interaction
rate, while automotive sites rank high for brand time.

To access the PointRoll Entertainment Performance Analysis, email entertainment@pointroll.com or call 800.203.6956.

About PointRoll, Inc.

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), develops innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. PointRoll's ground-breaking products and superior service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. Alongside its unique, compelling offerings and service, PointRoll delivers comprehensive, real-time reporting capabilities that exponentially improve measurement, generating data that effectively illustrates how and why it maximizes return on investment.

First Call Analyst:
FCMN Contact:

Source: PointRoll

CONTACT: Suzanne Amarant of PointRoll, +1-267-558-1300 x191,
samarant@pointroll.com

Web site:

http://www.pointroll.com/

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