AARP Debuts Original Network Programming on Retirement Living TV
AARP Debuts Original Network Programming on Retirement Living TV
COLUMBIA, Md., Sept. 5 /PRNewswire-USNewswire/ -- Retirement Living TV, the first cable network dedicated to people age 55+, announced today a production agreement with AARP, the largest membership organization for people 50+.
"Our working relationship with AARP will solidify Retirement Living TV as the market leader in original television for this growing demographic," said President of Retirement Living TV Brad Knight. "AARP provides a level of brand recognition and credibility that no other organization has.
"As part of the agreement, Retirement Living TV will originate a number of series from the AARP studios within AARP's headquarters in Washington, DC and AARP will produce a variety of programs to premier on Retirement Living TV.
"AARP produces a tremendous amount of content for news and media outlets. We are excited that this relationship will enable us to begin reaching viewers directly with AARP original programming," noted Kevin Donnellan, AARP's Chief Communication Officer.
"I can think of no greater compliment than to have AARP place its shows on our network," said Vice President of Programming for Retirement Living TV Elliot Jacobson. "This new working relationship will enhance our voice in a market that is not served by any other network."
About Retirement Living TV
Retirement Living TV, a network dedicated to informing, involving, and inspiring people aged 55+, was launched in September 2006. Retirement Living TV is comprised of shows covering topics including health, lifestyle, finance, and politics. The Retirement Living TV network roots are in Erickson Retirement Communities, the National Institutes of Health, non-profit research foundations, the Erickson School of Aging Studies at University of Maryland Baltimore County (UMBC), and leading gerontologists across the country. RLTV is committed to changing the perception on aging, and strives to develop innovative and entertaining television for a mature viewing audience. Programming can be found on DirecTV Ch 364 and Comcast CN8 and CET. Viewers can also enjoy Retirement Living TV programming by logging onto WWW.RL.TV.
About AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. They produce AARP The Magazine, published bimonthly; AARP Bulletin, a monthly newspaper; AARP Segunda Juventud, a bimonthly magazine in Spanish and English; NRTA Live & Learn, a quarterly newsletter for 50+ educators; and their website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
Source: Retirement Living TV
CONTACT: Erica Chouinard of Retirement Living TV, +1-310-784-1040,
erica@bobgoldpr.com; or Michelle Alvarez of AARP, +1-202-434-2560,
malvarez@aarp.org
Web site:
http://www.rl.tv/
http://www.aarp.org/
-------
Profile: intent
0 Comments:
Post a Comment
<< Home