Playboy TV International and Claxson Interactive Launch Lifestyle TV in Latin America

Playboy TV International and Claxson Interactive Launch Lifestyle TV in Latin America

Available September 30, Joint Venture is the First Latin American Channel To Launch Simultaneously on TV, Mobile and Online Platforms

LOS ANGELES, Sept. 25 /PRNewswire-FirstCall/ -- Playboy TV International (NYSE:PLA)(NYSE:PLAA) and Claxson Interactive (Pink Sheets: XSONF), a multimedia company that provides and distributes entertainment content to Spanish and Portuguese-speaking audiences around the world, have announced that their LifeStyle TV channel will launch on the Internet, mobile phones, VOD and traditional cable TV throughout the Latin American region on September 30. The non-erotic channel will focus on the best in entertainment, food, fashion, sports and technology.

"LifeStyle TV is innovative and unique: it is the first lifestyle channel in Latin America. It is also the first non-erotic channel launched by Playboy, and the first channel to be launched on multiple platforms," stated Mariano Varela, Claxson's Pay TV Executive Vice President and General Manager of Playboy TV LA&I. "It is cool, sexy and trendy, not only in terms of content but also because of the multiple technological platforms through which it will reach urban Latin American men and women looking for the best in entertainment, fun and fashion."

The new network's programming will be available to mobile costumers of America Movil thru its 15 Latin Amercia operations, Movistar and Personal de Argentina, among others, who may subscribe to "Lifestyle Tips" via SMS, download ring tones, pictures and video clips of various lifestyle-related topics, and watch the new channel on Mobile TV mode. An agreement with DLA will enable users to access LifeStyle TV programming via Video On Demand (VOD), and the channel will be available on most Pay TV platforms throughout Latin America, including Telecable Tricom & Aster (Dominican Republic), Asotel & Red Servitel (Venezuela), CTV (Panama), Sefuva (El Salvador) and Cable Vista (Colombia).

Additionally, exclusive content specially formatted for the Internet will be available at http://www.lifestyletv.tv/ and leading video websites such as YouTube and http://www.mixplay.com/.

Also, episodes of select programs will be available for download from the channel's website, viewable on any media player including PC or the Ipod.

First Call Analyst:
FCMN Contact: mkalinowski@playboy.com

Source: Playboy Entertainment Group

CONTACT: Juan Iramain, Claxson Communications Dept., 54-11-4339-3701,
jiramain@claxson.com, or Northern Region, Alessia Rotati, 52-55-5557-6343,
arotati@claxson.com, or Southern Region, Veronica Barbera, 54-11-4546-8805,
barbera@claxson.com, all of Claxson; or Matt Kalinowski, +1-323-276-4214,
mkalinowski@playboy.com, of Playboy Entertainment Group

Web site:

http://www.lifestyletv.tv/
http://www.mixplay.com/

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