Nickelodeon Kids and Family Group's Shockwave.com Sets Site Record With Near 1 Million Game Plays of Self-Published 'Carrie the Caregiver 2: Preschool'

Nickelodeon Kids and Family Group's Shockwave.com Sets Site Record With Near 1 Million Game Plays of Self-Published 'Carrie the Caregiver 2: Preschool'

NEW YORK and SAN FRANCISCO, Sept. 24 /PRNewswire/ -- Nickelodeon Kids and Family Group's Shockwave.com's "Carrie the Caregiver 2: Preschool", the latest edition of the site's wildly popular casual game, has become the top selling downloadable game on the site since its initial release on September 11, 2007 with 1 million game plays in one week. Shockwave, the definitive gaming destination for families, broke into the publishing business with the launch of "Carrie the Caregiver 2" series, forwarding Nickelodeon Kids and Family's commitment to an increased focus on self-publishing more games. The company recently announced that it would put $100 million towards the development, distribution and creation of casual gaming titles, sites and platforms.

"Shockwave is drawing from MTV Networks' success with the creation and management of IP across multiple media and applying it to the casual games industry," commented Dave Williams, senior vice president of Shockwave and AddictingGames. "We have deep experiences in developing and publishing online games, and the 'Carrie' series is our first major push into download game publishing. We're thrilled with the immediate success of Carrie 2 last week."

Shockwave will extend its downloadable games publishing business with several more titles in 2008 which are unique and appeal to the site's audience of primarily women 18 to 49. These games will be distributed to a variety of gaming portals and other MTVN online properties in addition to Shockwave.com.

"Carrie the Caregiver 2: Preschool" is currently available exclusively on Shockwave (http://www.shockwave.com/gamelanding/carriethecaregiver2.jsp) and will become available on additional portal distribution partners in October. The original "Carrie the Caregiver" game became an instant success when it launched in 2006, selling tens of thousands of copies, with millions of downloads and online plays. The company then went on to launch "Carrie the Caregiver: Australia," which put the character in a new setting and experienced similar success. Due to mass appeal and high demand Shockwave published the latest game in the franchise "Carrie the Caregiver 2: Preschool," an educational and fun game for children at families alike. The series was developed in partnership with game developer Article 19, and additional extensions of the Carrie character and story line are in development for publication in 2008.

According to Comscore Media Metrix, Shockwave had 4.8 million unique visitors in August. The site is fresh off of a record setting month in July with 43.9 million game plays.

MTV Networks recently committed to invest more than $500 million over the next two years in the development and distribution of its gaming business across its global portfolio.

About Shockwave

The Shockwave.com(TM) website (www.shockwave.com) is the world's leading destination for online games, serving a large, loyal audience the best in free interactive entertainment since 1998. Shockwave.com has a library of more than 400 games including action-packed arcade-style games, jigsaws and puzzle games, multiplayer games, downloadable games and more.

The Nickelodeon MTVN Kids and Family Group is a division of Viacom Inc.'s (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks unit. The Nickelodeon Kids and Family Group of websites include Nick.com, NickJr.com, The-N.com, Neopets.com, Shockwave,com, AddictingGames.com, Nicktropolis.com, and Noggin.com.

About MTV Networks and Viacom

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures Corporation, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, AtomFilms, Gametrailers, BET, Paramount Pictures, DreamWorks and Paramount Vantage. Viacom's global reach includes more than 130 channels and over 280 online properties in 160 countries and territories.

For more information about Viacom and its businesses, visit www.viacom.com.

First Call Analyst:
FCMN Contact:

Source: Nickelodeon; Shockwave.com

CONTACT: Joanna Roses of Nickelodeon Kids and Family Group,
+1-212-846-7326, joanna.roses@nick.com; or Tomica Divic of Sutherland Gold,
+1-415-848-7166, tomica@sutherlandgold.com, for Shockwave

Web site:

http://www.nick.com/
http://www.shockwave.com/
http://www.viacom.com/

NOTE TO EDITORS: Artwork available upon request

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