Bluestreak's MachBlue Media Platform to use STMicroelectronics' Digital TV Decoder Chips
Bluestreak's MachBlue Media Platform to use STMicroelectronics' Digital TV Decoder Chips
MONTREAL, Canada, September 24/PRNewswire/ -- Bluestreak Technology, Inc., the developer of the MachBlue(TM) platform
for mobile phones and digital television, announced today that, together with
STMicroelectronics (NYSE:STM), the world leader in Set-Top Box chips, the
MachBlue platform will be using its STi710X family of decoder chips.
The MachBlue rich media platform enables enhanced UI and access to Web
services including Flash(R) video found on the Internet directly from the
Set-Top Box. MachBlue also enables the creation in Flash(R) of all these rich
media services and takes advantage of the STi710x's computation power and
graphic capabilities.
This will bring a new level of interactivity and enhanced visual appeal
to TV viewers. Bluestreak CEO Paul Forostowsky commented; "Bluestreak is
already recognized as the leader in bringing rich-media content and services
to Set-Top Boxes. The world leader in Set Top Box chips will demonstrate to
operators, OEM's and developers the full capabilities of our platform, paving
the way to a better TV viewing experience.''
According to Stefano Groppetti, Director of Cable & IP Business Unit,
Home Video Division, STMicroelectronics; "The integration of MachBlue into
our industry-leading STi710X single-chip HDTV decoder will demonstrate the
possibilities to leading consumer manufacturers of offering viewers increased
levels of web content via Set Top Boxes, and a richer TV experience through
the use of enhanced user interfaces.''
MachBlue offers a large subset of the Flash(R) functionalities augmented
with TV centric extensions Flash(R) is a registered trademark of Adobe
Systems, Inc. in the United States and other countries.
About Bluestreak Technology, Inc.
Bluestreak Technology, formerly known as Bluestreak Network, is the
creator of the award-winning MachBlue(TM) platform, which powers
sophisticated applications and user interfaces on mobile phones and
television set-top boxes. The MachBlue platform gives network operators and
OEMs the power to create engaging, rich-media user experiences (UX).
Bluestreak is a technology partner with such industry leaders as
STMicroelectronics, ACCESS, Orange, Time Warner Cable, Thomson, NDS and
OpenTV. The company won top honors in the 2006 Orange Partner Innovation
Contest, an accolade awarded to the "Best of the Best" in innovative mobile
products, services, or technology concepts. http://www.bluestreaktech.com
Source: Bluestreak Technology, Inc.
More information: Cathy Baker, Band & Brown Communications, T: +44-(0)-20-7419-7336, M: +44-(0)-796-9918-071, E: cathy@bbpr.com; Martin Carrier, Vice President, Marketing and Communications Bluestreak Technology, M: +1-514-295-4840, E: martinc@bluestreaktech.com
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