Nick.com and Nicktropolis Set Gaming Records for August While Nickelodeon Kids and Family Group Sites Score 750 Million Game Plays for the Month

Nick.com and Nicktropolis Set Gaming Records for August While Nickelodeon Kids and Family Group Sites Score 750 Million Game Plays for the Month

NEW YORK, Sept. 18 /PRNewswire/ -- The Nickelodeon Kids and Family Group of sites served up more than 750 million game plays in August, scoring a double-digit (+43%) increase over August 2006,* according to Omniture SiteCatalyst. Nick.com and Nicktropolis.com recorded their best month ever in game plays. Nick.com had more than 128 million game plays, a +54% increase versus August 2006, while Nicktropolis earned 48.4 million game plays, a +12% increase for the site versus July 2007.**

Neopets, the world's largest and fastest growing youth community on the internet, led the sites with more than 322 million game plays for the month, while Shockwave.com and The-N.com served 43.1 and 27.4 million game plays, respectively. In addition, AddictingGames scored 151 million game plays in August.

Nickelodeon Kids and Family Group recently announced a $100 million commitment to develop, distribute and create casual gaming titles, sites and platforms. The Nickelodeon Kids and Family Group of websites include Nick.com, NickJr.com, The-N.com, Neopets.com, Shockwave,com, AddictingGames.com, Nicktropolis.com, and Noggin.com. MTV Networks recently committed to invest more than $500 million over the next two years in the development and distribution of its gaming business across its global portfolio.

Select ComScore Media Metrix August 2007 highlights for the Nickelodeon Kids & Family sites include:

-- Neopets.com and The-N.com both had their highest month ever in total
monthly unique visitors (US), drawing more than 5.9 million and 2
million uniques, respectively, a +50% and 93% increase versus last
year's like time period. Neopets.com remains the number-one kids'
entertainment site in the US for average monthly time spent clocking 2
hours and 33 minutes in August.

-- AddictingGames, the number-one youth gaming site is up +81% among total
US monthly unique visitors this month versus August last year. The
recently revamped site drew more than 9 million unique visitors for the
month in 2007.

-- Shockwave had 4.8 million unique visitors in August. The site is fresh
off its record setting month of July with 43.9 million game plays.

-- NickJr.com remains the number-one parenting site among US monthly
unique visitors with 4.1 million uniques in August.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

* August 2006 generated 543 million game plays for the sites

**Nicktropolis launched in January 2007

First Call Analyst:
FCMN Contact:

Source: The Nickelodeon Kids and Family Group

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both of The Nickelodeon Kids and Family Group

Web site:

http://www.nick.com/
http://nicktropolis.com/

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