Blue Frog Media Celebrates the National Launch of Bulla(TM) TV on LATV Networks

Blue Frog Media Celebrates the National Launch of Bulla(TM) TV on LATV Networks

Combining Mobile and Television through Blue Frog's Innovative txtv(TM) Service, Bulla(TM) TV is The First Bi-lingual Channel Available 24/7 or As A Programming Block to Broadcast and Cable operators

SEATTLE, Sept. 18 /PRNewswire/ -- Leading TxTV multi-media entertainment content and product provider, Blue Frog Media(TM) is celebrating the national launch of its new interactive bi-lingual channel, Bulla(TM) TV on LATV Networks. This unique TxTV platform combines the compelling aspect of multi-tiered prizing strategies for viewers to stay tuned in to win while also watching their favorite US Hispanic music video entertainment content. "Bulla" means "noise" in Spanish.

Currently in 26 markets nationwide, BullaTV is distributed through LATV Networks, via satellite and is available 24/7 to broadcast and cable operators in the U.S., Bulla TV is the first interactive Latino music television program to feature music videos from Spanish and English speaking Top 40 Billboard artists. BullaTV includes Blue Frog Media's proprietary innovative txtv(TM) service, the first service of its kind in the U.S. that permits viewers to interact ("chat") on the television screen by sending text messages from their cell phones to the program they are watching. The messages appear in overlay format so viewers throughout the country can see them.

"This is an exciting time in interactive communications," said Victor Siegel, CEO of Blue Frog Media. "BullaTV is a platform that allows audiences to have a totally engaging television experience, not only by offering 'chat' on the television screen, but also be offered through prizing access to a wide variety of multi-media mobile content from ringtones to games and the chance to win incredible prizes. txtv(TM) is very interactive and provides consumers with their "15 seconds of fame" and make noise about their programming preferences through texting. We strategically programmed BullaTV to target one of the fastest growing Hispanic demographics in the U.S. today (13-30 year olds.) We are confident viewers will enjoy the engaging TxTV element because this demo is very text-savvy and now get to use it to interact with the TV. No doubt this innovative combination is certain to be a hit with audiences -- and our affiliates."

Bulla(TM) TV is one brand in the portfolio of TxTV multi-media content and products offered by Blue Frog Media. The company launched NOYZ(TM) TV in February 2007, its first TxTV music video network. NOYZ(TM) TV offers viewers urban hip-hop and contemporary rock music videos and the ability to text to screen for SMS-enabled phones. Blue Frog will be expanding their portfolio of niche oriented txtv(TM) music video brands even further with the introduction of NOYZ(TM) TV Country and UR NOYZ(TM) TV, an all Christian music channel, in the near future.

Founded in 2004, Blue Frog Media (BFM) is the leading creator and distributor of TxTV promotionally-engaging programming and products. Additionally Blue Frog offers its overlay service for sponsor-driven promotions on both its existing brand content and programming created by affiliates. Combining the proprietary TxTV(TM) technology, the unique multi-tiered prizing strategy embedded into the overlay product alongside its niche oriented txtv(TM) channels including, NOYZ(TM)TV, Bulla(TM)TV, NOYZ Country(TM)TV and UR NOYZ(TM)TV, BFM is moving into the untapped convergence of SMS-enabled phones and televisions. BFM is the first media company dedicated to target and monetize this unique space across the existing base of 200 million SMS-enabled handsets and over 95 million digital households across the U.S. via PSMS and sponsor/brand promotional programs. Created to accommodate the unique needs of all station owners, MSOs and cable programmers, BFM's channel brands are available in a wide variety of flexible formats, ranging from overnight replacements, branded blocks and 24/7 channels complete with EI, to turnkey overlays.

In addition, the company offers enhanced content including, ringtones, images, games, voice services, SMS and MSS messaging, which are delivered through numerous brands including Ringtopia, Edge Tones, Mack Tones, and Lemon Kiss. Blue Frog Media is headquartered in Seattle, Washington with offices in Manila, Philippines and Tijuana, Mexico.

CONTACT: Sabrina Propper, R Propper Public Relations, 818.515.5798

First Call Analyst:
FCMN Contact:

Source: Blue Frog Media

CONTACT: Sabrina Propper, of R Propper Public Relations,
+1-818-515-5798, for Blue Frog Media

Web site:

http://www.bluefrogmobile.com/

-------
Profile: intent