New York's Famed Kleinfeld Bridal Featured in New TLC Series, SAY YES TO THE DRESS

New York's Famed Kleinfeld Bridal Featured in New TLC Series, SAY YES TO THE DRESS

- Save the Date! 13-Episode Series Set to Walk Down the Aisle Friday, October 12 at 10 PM ET/PT -

LOS ANGELES, Sept. 18 /PRNewswire/ -- Heading to the bridal salon in search of the perfect gown ... it's the ultimate shopping trip that many women have been dreaming about since girlhood. For many, those dreams bring them directly to the New York doorstep of the famed Kleinfeld Bridal. Finding "the" dress is one of the top items on every bride-to-be's to-do list, and TLC's new series SAY YES TO THE DRESS shows that sometimes, saying "yes" to the proposal is the easy part - it's finding a gown that matches your style, image and budget that can prove far more difficult.

The 13-part SAY YES TO THE DRESS premieres on Friday, October 12, with two back-to-back half-hour episodes airing from 10-11 PM ET/PT. Subsequent episodes will premiere Fridays at 10PM ET/PT.

Part bridal story, part fashion transformation and part family therapy, SAY YES TO THE DRESS is wrought with intense drama, as the Kleinfeld team guides each bride-to-be through the process of creating a flawless look for their big day. Each episode introduces three brides who have traveled to Kleinfeld from across the United States and Canada -- some arriving with a full entourage of parents, friends, and extended family.

It's up to their dedicated consultant to help find the perfect gown for each bride, but it's not always easy. With competing likes, dislikes and ideas about how much to spend, it's critical that mom, dad, grandma, the best friend and bridesmaids are as overjoyed as the bride herself. Along the way, there are tears of frustration and tears of elation, and SAY YES TO THE DRESS shows how the Kleinfeld team -- from Elise, the no-nonsense director of sales who manages the consultants, to spunky, outspoken Keasha and know-it-all newbie Claudia -- mixes experience, intuition, hard work and grace under pressure to help every bride feel like a million bucks.

Located on a quiet street in Chelsea, Kleinfeld is a true New York institution. Founded in 1941, Kleinfeld is renowned for carrying the largest selection of exclusive designer wedding gowns anywhere. Ronnie Rothschild, Mara Ushel and Wayne Rogers jointly purchased Kleinfeld in 2000, and moved the store from its roots in Brooklyn to Manhattan two years ago. The new location features a 35,000 square foot salon that runs the length of a New York City block, filled with the world's most gorgeous wedding gowns. Kleinfeld's impressive operation includes 250 bridal consultants, fitters, seamstresses, beading specialists and steam pressers who work to make each bride feel like a million bucks.

SAY YES TO THE DRESS is produced for TLC by Halfyard Productions. For Halfyard, Sean Gallagher and Abby Greensfelder are executive producers.

TLC's innovative hit series include Little People Big World, entering its third season this fall; Miami Ink and the new spin-off LA Ink; perennial fashion favorite What Not to Wear; and the quintessential gearhead must-see American Chopper. The channel defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story and Take Home Chef, featuring one of People Magazine's Sexiest Men, Curtis Stone. The channel is available in more than 93 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com/.

Hi-resolution Imagery Available at: http://www.press.discovery.com/

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Source: TLC

CONTACT: Katie Crockett of TLC, +1-240-662-2707,
Katie_Crockett@discovery.com

Web site:

http://www.tlc.com/
http://www.press.discovery.com/

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