New NFL Teams and Players Added to the 13 Participating in Nickelodeon's Worldwide Day of Play

New NFL Teams and Players Added to the 13 Participating in Nickelodeon's Worldwide Day of Play

NEW YORK, Sept. 20 /PRNewswire/ -- The New York Jets have just been added to the roster of 13 National Football League (NFL) teams that will be participating in and supporting Nickelodeon's fourth annual Worldwide Day of Play, which takes place Saturday, September 29, 2007. The Jets and safety Erik Coleman will be hosting a Worldwide Day of Play event on September 25, at the Marie Curie School in Bayside, Queens. To date, 13 of the NFL's leading teams will host events in celebration of Worldwide Day of Play, reaching more than 4,000 kids combined. Players from various teams participating in the events include Carolina Panther Drew Carter, Cleveland Brown Gary Baxter, Minnesota Vikings Quarterback Tarvaris Jackson, New York Jet Erik Coleman and more.

Nickelodeon's Worldwide Day of Play is part of the network's five-year-old Let's Just Play health and wellness initiative, where the network goes dark from 12 p.m. to 3 p.m. ET/PT to encourage kids to get up and be active for the day. This year's celebration will include almost 2,000 events across all 50 states and 14 countries with the participation of hundreds of thousands of kids. More than 1 million kids have participated in previous Worldwide Day of Play events.

NFL teams hosting Nickelodeon Worldwide Day of Play events throughout next week include:

-- Atlanta Falcons: In celebration of Worldwide Day of Play, the Atlanta
Falcons will visit the Falcons Fitness Zones site at the NFL YET
Center, in Atlanta, Georgia on September 25 where players and
cheerleaders will conduct fitness-based activities as part of the
team's effort to combat youth obesity.

-- Baltimore Ravens: Ravens players will join volunteers and run football
drills and physical activity exercises with youth from the Howard
County YMCA, in Ellicott City, Maryland on September 25, as part of
Nickelodeon's Worldwide Day of Play.

-- Carolina Panthers: On September 25, the Carolina Panthers will
celebrate Worldwide Day of Play by hosting a special field trip for
1,000 elementary and middle school students at select schools in the
Charlotte-Mecklenburg Schools Achievement Zone. The event will feature
the Nickelodeon Slime Across America Tour and the Carolina Panthers Fit
Squad Kids Combine. Panthers' wide receiver Drew Carter and center
Ryan Kalil, as well as mascot Sir Purr and members of the TopCats, will
be on hand to encourage kids to play for 60 minutes.

-- Chicago Bears: Chicago's Midtown Athletic Club will be hosting their
5th Annual 5K Run and Walk on September 29, with all proceeds
benefiting Bears Care, the charitable beneficiary of the Chicago Bears.
All racers will also have the opportunity to attend "Brunch with a
Bear" on September 25.

-- Cleveland Browns: On September 25, Browns' defensive back Gary Baxter
will be a guest physical education teacher at a local middle school.

-- Denver Broncos: The Broncos will host a Worldwide Day of Play event
during the week of September 24.

-- Indianapolis Colts: Colts players will be joining with local Special
Olympics "Team USA" delegates for a special send-off party. Team USA
will be leaving for China on Wednesday so on Tuesday, Colts players
including LS/TE Justin Snow will join the Olympians for a tour of the
NCAA Hall of Champions.

-- Miami Dolphins: On September 25 and 29, the Dolphins will host a punt,
pass and kick instructional clinics at the teams training facility in
Davie, Florida. Kids will have a unique opportunity to get personal
instruction from current Miami Dolphins players.

-- Minnesota Vikings: On September 25, Vikings quarterback Tarvaris
Jackson, snapper Cullen Loeffler and fullback Fahu Tahi, among others
will take part in a Football and Life Clinic at a local children's
home, where approximately 65 young people will be led by players
through a series of drills. Players will deliver a positive message to
the kids about the importance of tolerance and teamwork as well as
stress the importance of being active.

-- New York Jets: The team and safety Erik Coleman will be hosting a
Worldwide Day of Play event to kick-off What Moves U?, a core component
of the NFL Play 60 youth health & fitness program on September 25, at
the Marie Curie School in Bayside, Queens.

-- New York Giants: The Giants have two fitness events scheduled for
September 25. One is a What Moves U? event at the Auten Road
Intermediate School, Hillsborough, NJ. Giants' middle linebacker
Antonio Pierce is also doing a fitness event in New Jersey. The event
called "Get Moving with Antonio Pierce," is being held at a local
library.

-- Philadelphia Eagles: The Eagles will be hosting an event to kick-off
What Moves U?, a core component of the NFL Play 60 youth health &
fitness program on September 25, in celebration of Worldwide Day of
Play, at a local middle school.

-- Seattle Seahawks: On Saturday, September 29, the Seahawks will host the
5th Annual Youth Football and Cheerleading Jamboree at Qwest Field.

Earlier this year Nickelodeon announced it would partner its Let's Just Play program with the NFL to help combat childhood obesity. Through out the year, NFL players have appeared on Nickelodeon during on-air "Workout Like a Pro" interstitials that aired throughout the network's Let's Just Play Go Healthy Challenge monthly half-hour series. The finale of the show, which will feature a "Workout Like a Pro" segment with Carolina Panthers Steve Smith, will air on September 29 at 6 p.m. ET/PT, once the network resumes programming. In addition, Nickelodeon and the NFL will collaborate in the near future on fitness activations at NFL calendar events and partner on other community based programs and educational curriculums. Nickelodeon's Let's Just Play campaign and Worldwide Day of Play initiative aligns with NFL Play 60: The NFL Movement for an Active Generation, a campaign aimed at getting children active for at least 60 minutes a day.

About Nickelodeon

Nickelodeon is currently in its fifth year of its award-winning pro-social initiative, "Let's Just Play." Nickelodeon uses its multimedia platforms and the "Let's Just Play" campaign, working with the Boys and Girls Clubs of America and other partners, to reach millions of young people across the country and spread the message of the movement to create a healthier generation. The network has committed more than $30 million and 10% of its air to health and wellness messaging. Nickelodeon recently announced that it will limit the use of its licensed characters on food packaging to products that meet the "better for you" criteria as established by marketing partners in accordance with governmental dietary guidelines beginning in 2009.

In November 2005, "Let's Just Play" entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity with the Let's Just Play Go Healthy Challenge. The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative to model positive healthy behaviors, inspire kids to be leaders in making healthy choices, and measure their commitment to a healthy lifestyle. For more information visit www.nick.com/letsjustplay.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE: VIA.B).

Source: Nickelodeon

CONTACT: Joanna Roses of Nickelodeon, +1-212-846-7326; Clare Graff of
National Football League, +1-212-450-2435

Web site:

http://www.nick.com/
http://www.nick.com/letsjustplay

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