International Entertainment News: New WakeUpWalMart.com TV Ad & Report Spotlight 'The Ultimate Joint Venture'

New WakeUpWalMart.com TV Ad & Report Spotlight 'The Ultimate Joint Venture' - Wal-Mart and China

WASHINGTON, Sept. 20 /PRNewswire-USNewswire/ -- WakeUpWalMart.com, America's campaign to change Wal-Mart, today released a report titled "Wal-Mart and China: How America's #1 Company is Putting America's Safety Second." The report, which is accompanied by a new television ad, highlights what has been called the "ultimate joint venture" -- the long-standing, and increasingly risky relationship between China and Wal-Mart.

The report is released amid increased scrutiny and heightened fears of American consumers in the wake of recent recalls of goods ranging from lead-laced toys to tainted snacks to poisonous pet food.

Wal-Mart is China's number one importer and sixth largest trading partner, surpassing even Germany and Britain. More than 70 percent of goods on Wal-Mart's shelves come from China.

"In the world economy, Wal-Mart is a superpower," said Meghan Scott, spokeswoman for WakeUpWalMart.com. "As the world's largest retailer, with more than 12 billion dollars in profits, Wal-Mart has long had the power and responsibility to demand safer products from its suppliers, but instead, it has demanded lower prices and tried to cover up the consequences."

In conjunction with today's report, WakeUpWalMart.com launched the first in a series of television ads that begin running in 32 markets across the country today. The 30-second spot, titled "Cut Corners" opens on a black-and-white image of a mother and daughter and a headline that reads "Huge Toy Recall Scares Parents." A series of headlines about other recalls appear on screen, illustrating that "when huge retailers like Wal-Mart pressure Chinese suppliers to cut costs, they cut corners. Now we're paying the price."

To read the full report, go to http://wakeupwalmart.com/facts/wmtchinareport.pdf. The ad can be viewed at http://www.wakeupwalmart.com/ or on YouTube.com.

Script of "Cut Corners"

"They're the toys our children play with...and much more.

Many products made in China...sold at Wal-Mart...so dangerous they've
been pulled off the shelves.

Wal-Mart and China. Called 'the ultimate joint venture.'

Seventy percent of Wal-Mart's goods come from China.

When huge retailers like Wal-Mart pressure Chinese suppliers to cut
costs, they cut corners.

Now we're paying the price.

Go to WakeUpWalMart.com to learn more about Wal-Mart and China."

First Call Analyst:
FCMN Contact:

Source: WakeUpWalMart.com

CONTACT: Meghan Scott of WakeUpWalMart.com, +1-202-721-8014