Maxscend Technologies to Showcase Latest DAB/DAB+/DMB Solution at IBC 2007

Maxscend Technologies to Showcase Latest DAB/DAB+/DMB Solution at IBC 2007

SHANGHAI, China, Sept. 4 /Xinhua-PRNewswire/ -- Maxscend Technologies, a leading mobile DTV chip solution provider, will be showcasing its MXD0120, the DAB/DAB+/DMB demodulator with the lowest power consumption in the industry, as well as being the smallest in size, at the International Broadcasting Convention (IBC) in Amsterdam, September 7, 2007. Live demonstrations of Maxscend's multiple DAB/DAB+/DMB solutions will be conducted on different platforms such as a smart phone, feature phone, USB dongle, SDIO card, and an express card.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20070518/CNF002 )

DAB, the major standard of digital audio broadcasting, has been adopted in Europe for a long time. Around 3 million DAB receivers had been sold in Europe by 2006, and it is estimated that the number will rise to 6 million this year. Most OEMs and ODMs who provide DAB receivers to European markets are located in southern China. As a China-based company, Maxscend provides better local technical support to these OEMs/ODMs who in turn can offer European customers with the best DAB products. Just a few months after the latest DAB+ standard was published by ETSI in February 2007, Maxscend announced the first mature DAB+ receiver solution in the industry, featuring low cost and high performance, which attracted lots of positive responses from European customers.

Maxscend Technologies has earned a reputation for its innovative and strong design capabilities. Winning the ''Red Herring 100 Asia 2007'' award recently gained the company worldwide attention. Attending the IBC, the world's top-tier exhibition of broadcasting and media, provides Maxscend an opportunity to enter the European DAB market with the support of the latest DAB+ technology. (Stand 139, Hall 5)

About IBC

The IBC exhibition showcases all the latest technology and foremost business ideas in broadcasting and media. The exhibition is internationally renowned for being run by the industry for the industry and offers unparalleled expertise and opportunities in the fields of entertainment content creation, management and delivery. Over 40,000 attendees from more than 130 different countries and over 1,200 of the industry's leading companies attend the event each year.

About Maxscend Technologies

Funded by Sequoia Capital and Angel Investors, Maxscend Technologies Inc. was incorporated in April 2006. The founding team consists of Silicon Valley returnees with many years of R&D, management and China local business experience. Located in the ZhangJiang High-tech Park, Shanghai, Maxscend provides mobile DTV chip solutions, and aims to become a world-class IC design company. Maxscend has a top-tier R&D team with extensive experience in IC design, software and system development. Aiming at the emerging MDTV market, Maxscend announced DAB/DAB+/T-DMB demodulator, MXD0120, which can be used in mobile phone, PMP, USB dongle, and vehicle entertainment systems for MDTV function. Maxscend is developing next generation products which will support multiple MDTV standards. In addition to semiconductor ICs, Maxscend also provides complete software/hardware platform solutions to help customers achieve fast time to market.

For more information, please contact:

Meng Rao
Tel: +86-21-6100-6488 x8097
Fax: +86-21-6100-9682
Email: meng.rao@maxscend.com

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070518/CNF002
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Source: Maxscend Technologies

CONTACT: Meng Rao of Maxscend, +86-21-6100-6488 x8097, or fax, +86-21-
6100-9682, or meng.rao@maxscend.com

Web Site: http://www.maxscend.com/

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