FirstPartner Brings the Entire Mobile TV Universe Onto a Single Page

FirstPartner Brings the Entire Mobile TV Universe Onto a Single Page

AMSTERDAM, September 7/PRNewswire/ -- FirstPartner announces today the launch of its innovative single page
market map for the Mobile TV Universe. This map has been developed to support
the Digital Lifestyles Stream of the IBC 2007 Conference. The map, is
invaluable to anyone wishing to understand the emerging Mobile TV market and
illustrates the entire value chain on a single poster sized sheet,
highlighting key trends and categorising leading industry players.

The Mobile TV Universe market map will be distributed to
support the Digital Delivery Tutorial and Connecting Content With Customers
Sessions of the IBC Conference on Friday 7th and Saturday 8th September.
Richard Warren, Managing Partner of FirstPartner will be joining the
"Connecting Content With Consumers: What to Deliver" Panel at 11:30 on 8th
September to share views on this rapidly developing sector.

Anyone unable to attend the conference can download the market
map directly from http://www.firstpartner.net/mobiletv

FirstPartner has developed refined its market mapping thought
leadership over the past 5 years. They represent a truly unique and powerful
single page snapshot of entire industries, showing both the technology and
content delivery value chains. The Mobile TV Universe highlights the multiple
alternative delivery channels competing for viewer share and illustrates some
of the innovative display technologies promising to revolutionise viewer
interaction with TV while on the move.

FirstPartner also has over a dozen other industry market maps,
covering sectors such as Mobile Marketing, Web Gadgets, the Skype Ecosystem
and Wi-Fi.

About FirstPartner

FirstPartner is a fast growing strategic marketing and
research agency focused on IT, Telecommunications and Media sectors.
FirstPartner are leaders in Proposition Development, a next generation
approach to planning, designing and launching new products and services into
the European market. FirstPartner has a strong heritage of research and has
several in-house research teams tracking emerging technology markets.
FirstPartner was established in 2001 and is headquartered in the UK.

For more information:
FirstPartner
The Technology Centre
Surrey Research Park
Guildford
GU2 7YG
UK

http://www.firstpartner.co.uk

Contact:
Tim Ellis
+44-(0)-870-874-8700
E-mail: tellis@firstpartner.net

Source: FirstPartner

For more information: FirstPartner, The Technology Centre, Surrey Research Park, Guildford, GU2 7YG, UK; Contact: Tim Ellis, +44-(0)-870-874-8700, E-mail: tellis@firstpartner.net

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