CPP Unveils Southeastern Conference's 75th Anniversary Campaign

CPP Unveils Southeastern Conference's 75th Anniversary Campaign

Atlanta marketing firm serves as agency of record for milestone campaign

ATLANTA, Sept. 5 /PRNewswire/ -- To help the Southeastern Conference celebrate its 75th anniversary, Creative Presence Partners (CPP) enlisted a former United States President, an award-winning actress, two bestselling authors, an Olympic gold medalist, a Super Bowl MVP and one of the country's best-known political strategists.

As the agency of record for the SEC, CPP collaborated with the conference and member institutions to secure the all-star cast of "storytellers" for its milestone anniversary campaign. They will tell the stories of some of the SEC's most impactful former student-athletes, the focus of the year-long celebration that is set to launch at the start of the 2007-2008 academic year. CPP crafted the tagline, "A Story of Character," to capture the essence of the conference's historic anniversary campaign.

For the television component of the SEC's 75th anniversary campaign, CPP produced 12 vignettes featuring the story of a former student-athlete from each of the conference's member institutions. The 30-second spots will run throughout the 2007-2008 season on national and regional broadcasts by SEC television partners CBS, ESPN, Lincoln Financial Sports and FSN South.

A noted "storyteller" with an association to the school or state will serve as narrator, detailing the impacts these former SEC student-athletes have made following their collegiate careers.

The list of narrators include former president Bill Clinton (Arkansas), actress Ashley Judd (Kentucky), bestselling authors John Grisham (Mississippi State) and Winston Groom (Alabama), NFL quarterback Peyton Manning (Tennessee), television personalities Deborah Norville (Georgia) and Robin Roberts (Mississippi), musician Darius Rucker (South Carolina), political strategist James Carville (LSU), Olympic gold medalist Rowdy Gaines (Auburn), writer/humorist Roy Blount Jr. (Vanderbilt) and golf commentator Steve Melnyk (Florida).

CPP also produced 75 student-athlete profiles for the Southeastern Conference's website, SECsports.com, for print publications and for regional radio broadcasts narrated by veteran CBS Sports broadcaster Verne Lundquist.

About CPP

Creative Presence Partners, Inc. (CPP) is an Atlanta-based integrated marketing firm whose services include brand strategy, concepting, visual identifications, national retail promotions, advertising and the creation and execution of large-scale sampling, experiential and event productions. CPP has received numerous industry awards including Adweek's Buzz Marketer of the Year, Event Marketer Gold Award, the Horizon Sports Marketer of the Year and AMA Amy Awards and can be found on the web at www.cppatl.com.

Source: Creative Presence Partners, Inc.

CONTACT: Dwayne Harrison of Creative Presence Partners, Inc.,
+1-404-812-1957

Web site:

http://www.cppatl.com/
http://www.secsports.com/

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