BOMBAY SAPPHIRE announces 'INSPIRED' IN ATLANTA

BOMBAY SAPPHIRE announces 'INSPIRED' IN ATLANTA

A Three-Night Celebration Honoring The Best of Atlanta Urban Talent, featuring INDIA.ARIE., MYCHAEL KNIGHT, MONICA, AMBASSADOR ANDREW YOUNG, OSEI and more September 14-16, 2007

ATLANTA, Sept. 7 /PRNewswire/ -- BOMBAY SAPPHIRE, the fastest growing gin, is pleased to announce 'INSPIRED' IN ATLANTA, a three-night celebration of urban arts and entertainment in Atlanta honoring local talent that has inspired the nation.

Comprising three private, invitation-only events set to take place on Friday, September 14; Saturday, September 15; and Sunday, September 16, 2007 at the popular America's Mart Penthouse Theater located at 250 Spring Street in Downtown Atlanta, this celebrity-filled series of events created by BOMBAY SAPPHIRE will also support local charitable organizations.

BOMBAY SAPPHIRE 'INSPIRED' IN ATLANTA builds upon the brand's rich artistic tradition of furthering contemporary art, design and music throughout the U.S. It also marks the brand's fourth year hosting private music performances with America's top urban talent in cities across the country. Earlier this year, BOMBAY SAPPHIRE hosted 'INSPIRED' IN NEW YORK -- a seven- day Black History Month celebration featuring Talib Kweli, Kelly Rowland, DJ Premier, Big Daddy Kane, Malik Yoba and Brian Keith Jackson; and 'INSPIRED' IN CHICAGO - a three-day tribute to Chicago urban culture with Jesse Jackson Sr., Michelle Williams, Da Brat, Twista, George Daniels and Zzaje.

For 'INSPIRED' IN ATLANTA, BOMBAY SAPPHIRE has pulled together some of the city's biggest and brightest celebrities. Honorees include Ambassador Andrew Young and Grammy Award-winning performer and humanitarian, India.Arie., with musical performances from R&B stars Monica, Dionne Farris, Bobby Valentino and more. Attendees will also be the first to view the exciting Fall and Spring collections from style guru, Mychael Knight. The celebrity-filled program of events also includes:

BLACK TIE, BLUE JEANS
Friday, September 14. 8 pm - 11 pm

BOMBAY SAPPHIRE and award-winning CBS News journalist Mike Moore host an opening night gala to honor former Atlanta Mayor and UN Ambassador Andrew Young for his civil rights activist achievements. Live performance by Grammy- nominated Singer/Songwriter, Dionne Farris. Music by DJ J 1.

'INSPIRED' BY MUSIC
Saturday, September 15. 8 pm - 12 am

BOMBAY SAPPHIRE and Radio V103's Osei 'The Dark Secret' host an all-star celebration of Atlanta contemporary soul and R&B to honor Atlanta's own Grammy Award-winning India.Arie. Live musical performances by PJ Morton, Bobby Valentino and Grammy Award-winning singer, Monica; presentation to Harambee House, Inc., on behalf of India.Arie. Music by DJ J 1.

'INSPIRED' BY THE ARTS

Sunday, September 16. 8 pm - 11 pm BOMBAY SAPPHIRE and Project Runway's Mychael Knight host a night of Atlanta art, fashion and poetry. Special exhibition of emerging African-American artists curated by esteemed art consultant and curator Jerry Thomas; exclusive runway presentation of Mychael Knight's Fall-Spring Collection; spoken word by poet Subject to Change. Music by DJ J 1.

During 'INSPIRED' IN ATLANTA BOMBAY SAPPHIRE will also be making special charitable donations to Harambee House, Inc, and to the Andrew Jackson Young Foundation.

About BOMBAY SAPPHIRE

BOMBAY SAPPHIRE is the best selling super premium gin in the United States. The combination of its ten unique botanicals, vapour infusion process and authentic British heritage secure BOMBAY SAPPHIRE as a leader among gins, as well as a symbol of style and sophistication. BOMBAY SAPPHIRE strongly supports inspired adult individuals who create passionate work in design, film and other artistic arenas. For more information, please visit www.BombaySapphire.com.

BE BRILLIANT AND INSPIRED. DRINK RESPONSIBLY!

www.bombaysapphire.com

BOMBAY SAPPHIRE AND SAPPHIRE ARE REGISTERED TRADEMARKS.

IMPORTED BY THE BOMBAY SPIRITS COMPANY U.S.A., MIAMI, FL. GIN - 47% ALC. BY

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CONTACT: krista@noisemarketing.com, +1-212-604-0404 x 202, or cell, +1-
917-513-1611, or zoe@noisemarketing.com, +1-212-604-0404 x 208, or cell, +1-
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