2007 MTV Video Music Awards Scores 6.4 Rating Up 23% From 2006 Telecast

2007 MTV Video Music Awards Scores 6.4 Rating Up 23% From 2006 Telecast

MTV.com Also Sets Record Numbers in Both Unique Visitors and Streams

NEW YORK, Sept. 11 /PRNewswire/ -- MTV: The 2007 VMAs delivered a 6.40 P12-34, growing 23% vs. last year's awards.

Plus, the 2007 VMAs are now the highest rated telecast on ad-supported cable year-to-date among P12-34.

The show averaged 7,081,653 viewers P2+ (up 23% versus last year) and 4,999,060 P12-34 viewers.

MTV.com set record numbers in both unique visitors and streams.

MTV.com Uniques: MTV.com registered 2.6MM unique visitors yesterday, 40 percent higher than last year on the day of the VMAs and by far the site's highest-trafficked day ever. In fact, traffic to the site yesterday beat the previous all-time record holder -- last year's day-after VMAs -- by 32 percent.

Streams: MTV.com has topped its day after VMA record of 6.7M streams with today's delivery of over 7M total streams as of 3:30pm. For 9/09/07, the on demand show delivered a total of 871K streams up to midnight through MTV.com and MTV's syndicated video player which includes MTV's streams on other sites. And as of 3:30pm on Monday there have been 6M streams for the 2007 MTV Video Music Awards On-Demand.

***PLEASE NOTE THAT WE WILL HAVE A MORE DETAILED ANALYSIS LATER TODAY ***

About MTV

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

First Call Analyst:
FCMN Contact:

Source: MTV.com

CONTACT: David French of MTV, +1-212-846-6406

Web site:

http://www.mtv.com/

-------
Profile: intent