Virgin America and Sundance Channel Light Up the Sky

Virgin America and Sundance Channel Light Up the Sky

Virgin America inks first television deal with Sundance Channel -- select programming to premiere on Red(TM), Inflight Entertainment System

Sneak Preview of original series "Nimrod Nation" to be available November 1

BURLINGAME, Calif., Aug. 28 /PRNewswire/ -- Virgin America, the new U.S. start-up airline based in San Francisco, announced an alliance with Sundance Channel today. The deal not only creates a custom inflight "channel," but also provides a host of bold, irreverent and thought-provoking content on Virgin America's state-of-the-art Inflight Entertainment System, Red(TM).

Sundance Channel for Virgin America, features a collection of award-winning independent feature films and documentaries as well as original programming from several of the Channel's hit series including a sneak preview of the first two episodes of the Sundance Channel original series "Nimrod Nation" from Oscar(R) Nominated director Brett Morgen. The episodes of "Nimrod Nation" will be available on Virgin America beginning on November 1, three weeks prior to the November 26th premiere on Sundance Channel. Exclusively programmed for the airline, Sundance Channel for Virgin America will allow passengers access to the best independent content at the touch of their 9" seatback screens.

Sundance Channel is home to critically acclaimed original series such as "Iconoclasts" and "Big Ideas for a Small Planet," award winning acquired series such as "Kath and Kim" and "Slings and Arrows" and a broad selection of feature films and documentaries.

"Sundance Channel is the premier independent, entertainment brand for the creative community," said Charles Ogilvie, Virgin America's Director of Inflight Entertainment & Partnerships. "We're thrilled to offer our guests the same eclectic and high-quality programming at 35,000 feet that they have access to in their own living rooms."

"Sundance Channel is excited to make this custom offering available on Virgin America's Red this month," said Kirk Iwanowski, Executive Vice President, Marketing, Branded Entertainment & Sponsorship. "We're always looking for innovative ways to showcase our content and Virgin America's Red certainly delivers that opportunity - Virgin is a brand with great attitude and altitude!"

VA - Sundance Channel lives in Red's channel line-up. Virgin America features 18 satellite TV channels on demand, 25 pay-per-view movies, videogames, over 3,000 music files, an "on-board" chat feature and food when you want it.

ABOUT SUNDANCE CHANNEL

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries and original programs, all unedited and commercial free. Sundance Channel operates independently of the non-for-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is http://www.sundancechannel.com/.

About Virgin America:

As San Francisco's hometown airline, Virgin America will serve as many as 10 cities within a year of operation, and up to 30 cities within five years. Virgin America's brand-new planes will offer guests interactive in-flight entertainment systems, plugs for laptops and other portable electronic devices, the ability to order food or chat with other guests from their own video-screen and a host of other features aimed at bringing a little fun back to flying. http://www.virginamerica.com/

First Call Analyst:
FCMN Contact:

Source: Virgin America

CONTACT: Sarah Eaton, Senior Vice President, Public Relations,
+1-212-708-8043, Sarah.eaton@sundancechannel.com, or Katie Lanegran, Senior
Director, Public Relations, +1-212-708-8044,
Katie.lanegran@sundancechannel.com, both of Sundance Channel

Web site:

http://www.virginamerica.com/
http://www.sundancechannel.com/

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